PR Manager - Lifestyle & Wellness

Fashion Tv

Location

Mumbai | India

Job description

The PR Manager for Lifestyle Wellness plays a pivotal role in developing and implementing strategic communication initiatives to promote our lifestyle and wellness products and services
This role is essential for maintaining a positive brand image and establishing strong media relations within the lifestyle and wellness industry

Develop and execute PR strategies to increase brand awareness and cultivate a positive image within the lifestyle and wellness sector.
Create compelling content, including press releases, articles, and blog posts, to enhance brand presence and engage target audiences.
Build and maintain strong relationships with media, influencers, and key industry stakeholders to secure press coverage and partnerships.
Oversee the organization and coordination of events, product launches, and media briefings to ensure maximum exposure and engagement.
Monitor and analyze media coverage and PR metrics to measure the effectiveness of communication strategies and make recommendations for improvement.
Collaborate with marketing and social media teams to align PR efforts with overall marketing initiatives and ensure consistent brand messaging.
Manage crisis communication and address any negative publicity or reputation issues promptly and effectively.
Stay updated on industry trends, competitor activities, and market insights to identify opportunities and potential PR risks.

Bachelors degree in Communications, Public Relations, Marketing, or related field.
Proven experience in PR, preferably within the lifestyle, wellness, or consumer goods industry.
Demonstrated success in developing and executing PR campaigns and securing media coverage.
Excellent written and verbal communication skills with a strong attention to detail.
Strategic thinker with the ability to generate innovative ideas and solutions for brand promotion.
Strong media relations skills and a robust network of industry contacts and influencers.
Proficiency in PR measurement tools and analytics to evaluate campaign performance.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Experience in crisis management and adept at handling sensitive PR issues with professionalism.
Proficient in using PR and communication software and platforms.

Job tags

Salary