Mahindra Holidays & Resorts India Limited
Location
Bhopal | India
Job description
1. JD for Branch Marketing Manager – Customer Acquisition:
Company overview: Mahindra Holidays & Resorts India Ltd. (MHRIL), a part of Leisure and Hospitality sector of the Mahindra Group, offers quality family holidays primarily through vacation ownership memberships and brings to the industry values such as reliability, trust and customer satisfaction. Started in 1996, the company's flagship brand ‘Club Mahindra’, today has over 2,81,000 members , who can holiday at 125+ resorts in India and abroad. Mahindra Holidays & Resorts India Limited is part of Mahindra Group. The Mahindra Group of companies enable people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company by volume. It also enjoys a strong presence in renewable energy, agribusiness, logistics and real estate development. Headquartered in India, Mahindra employs over 2,60,000 people across 100 countries. Job Purpose: Plan, develop, execute and monitor all marketing, advertising, promotional activities in line with the marketing strategy and organizational objectives helping achieve the branch sales targets. Job Responsibilities: 1. Develop marketing initiatives to expand the customer base and to optimize sales (Primary focus on lead generation and database management) 2. Executing tie-ups, Promotional Activities and events in markets for primary lead generation 3. Undertaking promotional activities to ensure brand visibility and awareness in existing and new markets leading to lead generation and business outcomes. 4. Manage Telemarketing and tele calling operations – in-house as well as outsourced. 5. Vendor Management, interfacing with creative and production agencies 6. Manage the marketing department budget for the branch 7. Designing and producing marketing collaterals where needed 8. Oversee corporate communications and other business development activities for the branch Candidate Specification: Strong Marketing Experience (especially in Telemarketing operations) People Management Skills Strong Results Orientation and Execution Excellence High Energy and Passion High Customer Centricity Innovation and Creativity Knowledge of Markets and Vendor Management Experience – 8+ YearsJob tags
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