Design and oversee all aspects of social media initiatives, including collaborating with graphic designers to create creatives and producing post copies.
Post all articles/creatives/videos across all social media handles and YouTube channel.
Plan and execute promotional boosts across social media handles.
Identify the latest industry trends and help create new IPs.
Create SEO and SEM strategies to increase brand engagement and grow the brands online presence organically and through paid campaigns.
Analyze and generate accurate reports on marketing campaign performance in terms of KPIs.
Compile weekly and monthly social media analytics reports, including reach, impressions, engagement, and views (for videos).
Evaluate important metrics that affect website traffic, service quotas, and target audience.
Work with team members to brainstorm new and innovative growth strategies.
Oversee and manage all corporate campaigns, such as contests, giveaways, and other digital projects.
Take active steps to enhance traction and visibility of all existing social media accounts on Facebook, Instagram, Twitter, YouTube, and LinkedIn, etc.
Requirements
Total work experience of 3+ years as a Social Media Expert, Campaign Manager, or similar roles.
Experience
working collaboratively with multiple teams and Subject Matter Experts (SMEs).
Excellent verbal and written communication skills and good interpersonal skills to build relationships.
Experienced in market research, data scraping, and in-depth knowledge of key areas like keyword research, topic research, competitor analysis, and niche research.
Adept at extracting and analyzing analytical data.
Additional Requirements:
Hands-on experience with Content Management Systems (e.g., WordPress)
Experience in social media copywriting, blog marketing, and SEO best practices.
Software Knowledge: WordPress: Elementor, Yoast SEO, etc., Engagement & Analytics: Google Analytics, Google Search Console, Google Ads, etc.
