Marketing mapping for a premium brand Assam
Location
Guwahati | India
Job description
Market mapping is the process of using a graph to plot competitors and their products to understand competitor behaviour and spot a gap in the market . It also allows a business to see who their competition will be and what other products and services are available in the same sector .
Below are some real-life case studies in which we have been able to provide value to organisations through market mapping.
- Identifying the ‘next wave’ of senior managers and executives in a highly technical and competitive industry. This enabled us to be well positioned to attract and engage the best talent at senior level within this industry.
- Analysing the market profile of a group of Partners to help identify key competitors and areas of strength/weakness to be leveraged or improved. This helped them understand what their next steps needed to be to remain competitive.
- Undertaking ‘retrospective due diligence’ on a senior hire which did not deliver the results that were hoped for. This helped identify and understand the root causes for this hire not being seen as a ‘success’ from an external perspective and helping the client decide what to do next.
- Undertaking an internal Partnership Promotion Analysis, to help understand which senior associates had already developed external market traction.
As above, the specific details of market mapping assignments can be varied, but they all provide valuable data and insight which helps businesses to progress.
competitors,vendors,market mapping
Designation: Marketing mapping Assam
Vacancies: 1
Experience: 3.0 Year(s) - 4.0 Year(s)
Job tags
Salary
Rs 1.8 - 2.4 lakhs p.a.
