Location
Chennai | India
Job description
Digital Marketing
Role: Associate - Digital Marketing
Experience : 5-7 years
Job Brief We are looking for a Digital Marketing Lead to develop, implement, track and optimize our digital marketing activities across all digital channels, across all customers
Responsibilities - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Identifying powerful keywords to drive the most valuable traffic
- Developing link building strategies
- Analyzing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Monitor competition for each client and provide suggestions for improvement
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job tags
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