Performance Marketing Specialist
Location
Pune | India
Job description
Position: Performance Marketing Specialist
Location: (Pune – India) Job Type: Full-time Job Summary We're looking for a dynamic performance marketing specialist to lead our digital marketing efforts for our eCommerce stores. The ideal candidate is someone deeply entrenched in the digital marketing landscape with a knack for leveraging data-driven strategies to boost online sales. Your role will be pivotal in accelerating our online growth, optimizing our digital marketing campaigns, and ensuring our eCommerce store stands out in a crowded marketplace.
Key Responsibilities - Craft and execute a performance marketing strategy that aligns with our business goals, focusing on maximizing the efficiency and scalability of our e-commerce store.
- Lead performance-driven paid campaigns across platforms like Facebook, TikTok, Google Ads, Instagram, and Pinterest, ensuring maximum ROI.
- Analyze performance metrics, customer behavior, and market trends to inform data-driven decisions and optimize campaigns.
- Oversee email marketing campaigns, including segmentation, automation, and personalization strategies to nurture leads and retain customers.
- Utilize A/B testing and other conversion rate optimization techniques to improve the user experience and increase sales.
- Test and scale new channels and technologies that can contribute to our performance marketing mix, staying ahead of industry trends and innovations.
Qualifications And Skills - At least 5 years of experience in digital marketing, with a strong focus on ECommerce and direct experience managing Shopify or other eCommerce stores.
- Proven track record of scaling online eCommerce businesses and achieving sales targets.
- Comprehensive understanding of paid advertising and email marketing.
- Proficiency in digital marketing tools (e.g., Google Analytics, Shopify Analytics) and an ability to derive actionable insights from complex data sets.
- Experience with affiliate marketing programs is a plus, offering additional avenues for revenue generation.
- Exceptional analytical, organizational, and project management skills.
- Creative thinker with excellent communication and interpersonal abilities.
Why Join Us - Opportunity to work with a dynamic team at the forefront of the e-commerce industry.
- Competitive salary and benefits package.
- Professional development and growth opportunities.
- Collaborative and inclusive work culture.
- Chance to make a significant impact and contribute to the success of a rapidly growing company
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