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Performance Marketing Specialist


HUMLOG


Location

Pune | India


Job description

Position: Performance Marketing Specialist

Location: (Pune – India)

Job Type: Full-time

Job Summary

We're looking for a dynamic performance marketing specialist to lead our digital marketing efforts for our eCommerce stores. The ideal candidate is someone deeply entrenched in the digital marketing landscape with a knack for leveraging data-driven strategies to boost online sales. Your role will be pivotal in accelerating our online growth, optimizing our digital marketing campaigns, and ensuring our eCommerce store stands out in a crowded marketplace.

Key Responsibilities

  • Craft and execute a performance marketing strategy that aligns with our business goals, focusing on maximizing the efficiency and scalability of our e-commerce store.
  • Lead performance-driven paid campaigns across platforms like Facebook, TikTok, Google Ads, Instagram, and Pinterest, ensuring maximum ROI.
  • Analyze performance metrics, customer behavior, and market trends to inform data-driven decisions and optimize campaigns.
  • Oversee email marketing campaigns, including segmentation, automation, and personalization strategies to nurture leads and retain customers.
  • Utilize A/B testing and other conversion rate optimization techniques to improve the user experience and increase sales.
  • Test and scale new channels and technologies that can contribute to our performance marketing mix, staying ahead of industry trends and innovations.

Qualifications And Skills

  • At least 5 years of experience in digital marketing, with a strong focus on ECommerce and direct experience managing Shopify or other eCommerce stores.
  • Proven track record of scaling online eCommerce businesses and achieving sales targets.
  • Comprehensive understanding of paid advertising and email marketing.
  • Proficiency in digital marketing tools (e.g., Google Analytics, Shopify Analytics) and an ability to derive actionable insights from complex data sets.
  • Experience with affiliate marketing programs is a plus, offering additional avenues for revenue generation.
  • Exceptional analytical, organizational, and project management skills.
  • Creative thinker with excellent communication and interpersonal abilities.

Why Join Us

  • Opportunity to work with a dynamic team at the forefront of the e-commerce industry.
  • Competitive salary and benefits package.
  • Professional development and growth opportunities.
  • Collaborative and inclusive work culture.
  • Chance to make a significant impact and contribute to the success of a rapidly growing company


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