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Senior Director - Digital Planning


dentsu


Location

Delhi | India


Job description

About Dentsu International (India):Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.Learn more at: Summary & Purpose:Designation: Senior Director Digital PlanningYears of experience: 10-12 yearsLocation: MumbaiThis is a full-time role for Senior Director located in Mumbai.The purpose of this role is to lead a team of digital planners and ensure that best practice is adhered to in their day to day roles, workloads are managed and to provide leadership to the team.Have end-to-end digital marketing experience, largely in digital branding, social, campaign management and performance management, should have good control on media tools and SOPs of social platforms (Google, Meta, LinkedIn, Twitter, and others), should be able to lead a team digital planner.Job Description:Leading the digital brand strategy, pitch presentation for new business.Formulating the brand’s annual operating plan (AOP’s)Develop digital strategy on overall marketing framework for regular campaigns.Responsible to drive Billings & Revenue numbersOversee ecommerce campaign deliveries on Amazon, Flipkart, and other platforms.Oversee development of automation and reporting tools for smoother account functioning.Work closely with creative agencies for campaign execution.Develop and maintain good relationship with key media vendors and internal teams.Responsible for Award applying and winning marquee media awards.Develop digital media Plans.Prepare and deliver presentations.Coordinate the implementation of digital media plans.Create and manage digital campaign budgets.Negotiate and purchase digital advertising space.Collaborate with internal departments to deliver fully integrated campaigns.Track digital campaign performance.Analyze campaign metrics, prepare performance reports, and provide recommendations.Monitor market trends and identify new digital opportunities.Qualification & Background:Strong management consulting skills, including problem-solving and strategic thinkingExcellent communication and leadership skillsBachelor's degree in Business, Marketing, Advertising or related fieldMaster's degree in Business Administration, Marketing, or related field is a plusRelevant experience of 10-12 yearsExperience with campaign management and ad serving technology, including Google Analytics.Deep knowledge of paid search, display advertising and social media advertising.Organizational and time management skills.To explore this opportunity, please complete the application process here. Additionally, you may send us your updated CV to [email protected] along with the below details (so we are able to expedite the application process) :-Name:Mobile:Email:LinkedIn profile link:Current company:Designation:Total years of work experience:Relevant years of experience in Digital Media Planning & Strategy:Location of current residence:Are you comfortable working from Mumbai:Current Annual Compensation (if split into fixed and variable, please specify):Expected Annual Compensation:Notice period:Please attach your CV.We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome!Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with some of the best minds in the business that call us home.Follow us on LinkedIn to stay updated: with us (Our Culture & Ethos)Joining dentsu international, you’ll join a team of 66,000 driven, talented & gifted individuals who work in functions across Media, Creative, Customer experience management & Shared Services. Here, they collaborate every day to write inspiring stories of growth & learning, audacious innovation & dreams that they turn into reality..Having a lot of fun as they do that! It is a place of incredible spirit, drive & growth!Inclusion and Diversity We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.


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