Manager, Marketing Operations
Location
Secunderabad | India
Job description
About Highspot
Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the work – it's about what the company stands for, and how it authentically represents its values in the real world. To this end, we have put intentional focus on creating equitable workspaces for each of our employees. Our goal is to create a culture where everyone feels a deep sense of belonging and is empowered to be an agent of change, with the ability to transform themselves, their workplace, and their world.
About The Role Reporting to the Director of Revenue Strategy and Operations, the Manager, Marketing Operations will be responsible for shaping and implementing our marketing operations strategy and roadmap, while leading cross-functional collaboration for seamless execution. The successful candidate will also have the opportunity to lead a team of system administrators. Should be willing to work a schedule that allows at least 4 hours of overlap with a 9am-5pm PST work schedule
The Revenue Strategy and Operations team is at the intersection of Marketing, Account Development, Sales, Services, Finance, and Accounting. It encompasses Platforms, Operations, and Deal Strategy. The Revenue Platform team focuses on managing, implementing, and optimizing GTM systems, process and data. We own the GTM strategy implementation in regards to system administration, infrastructure, and security.
What You'll Do - Maintain and improve our Marketing technology stack to enhance operational efficiency and deliver quality MQLs..
- Drive prioritization to develop and maintain a strategic roadmap, balancing immediate requirements with our long-term vision.
- Serve as an internal technical authority and consultant, overseeing and optimizing marketing tools like Marketo and Salesforce and how they integrate with each other.
- Foster strong relationships with key stakeholders, demonstrating exceptional internal presence and ability to collaborate effectively.
- Design and maintain systems, including Bizable, to monitor performance against KPIs; engaging all platform teams in evaluating performance and identifying opportunities for improvement.
- Monitor performance across MQLs, SQLs, conversion ratios, pipeline, content, channels, and campaigns. Continuously develop insights, make recommendations, and implement optimizations to improve engagement and ultimately conversion of prospects.
- Manage the health of our database and lead management process, including segmentation, scoring, and ensuring alignment with sales goals.
Your Background - Minimum of 5 years of experience in global B2B marketing, with a strong focus on marketing operations, tools, and analytics.
- 2+ years of experience in people management
- Strong analytical skills, enabling you to extract insights and intelligence from marketing data.
- Proficiency in lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.
- A deep understanding of database structure, data hygiene, analytics, and attribution.
- Proven experience in managing and governing a large marketing automation platform.
- The ability to juggle multiple projects in a fast-paced environment.
- Technical proficiency, excellent communication skills, and a drive to improve processes.
- Knowledge of GDPR regulations.
Equal Opportunity Statement We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation.
Did you read the requirements as a checklist and not tick every box Don't rule yourself out! If this role resonates with you, hit the 'apply' button.
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