Select Brands International Pvt. Ltd.
Location
Indore | India
Job description
About The Job
About The Company Select Brands operates under the umbrella of a multi-brand model, focusing on developing consumer brands across various categories with a digital-first approach. Our target markets include niche segments such as Home amp; Decor, Personal Care, Grocery Gourmet, and DIY amp; STEM Toys. Presently, We Have Two Live Brands Kyari.co Robotbanao.com Responsibilities Product Strategy and Roadmap: Define and drive the product strategy aligned with the company's goals, considering market trends, consumer needs, and business objectives. Develop and maintain a clear product roadmap that outlines feature releases and enhancements for product offerings. Product Development And Lifecycle Management Lead cross-functional teams, collaborating with design, engineering, and marketing, to conceptualize, develop, and launch new products or features for the category. Manage the entire product lifecycle, from ideation and design to development, testing, and launch, ensuring timely delivery. Market And Consumer Research Conduct market research and gather consumer insights to identify market gaps, customer preferences, and opportunities for new category products. Analyze competitive landscape and consumer behavior to make informed product decisions. Prioritization And Feature Definition Prioritize features and functionalities based on consumer feedback, market demands, and business goals, using methodologies like user stories, personas, or MVP (Minimum Viable Product) concepts. Clearly define product requirements and specifications for new products, ensuring alignment with user needs. Product Performance Analysis Establish and track key performance indicators (KPIs) for the products, such as user engagement, conversion rates, and retention metrics. Analyze product performance data to derive actionable insights for continuous improvement and optimization. Collaboration And Communication Foster collaboration among cross-functional teams by effectively communicating product vision, goals, and requirements. Act as a bridge between stakeholders, ensuring clear and consistent communication regarding product updates, timelines, and changes. Product Launch And Go-to-Market Strategy Develop comprehensive go-to-market strategies for new product launches, including pricing, positioning, and promotional plans. Collaborate with marketing and sales teams to drive successful product launches and adoption among target consumers. Feedback Integration And Iteration Collect and analyze feedback from users, customer support, and other sources to continuously iterate and enhance products. Implement agile methodologies to adapt and respond to evolving consumer needs and market dynamics. Skillset 5+ years of experience in NPD, ideally in a D2C brand. Background in architecture or home decor brand is a plus Experience in product story creation, growth management, consumer behavior. Good at team collaboration amp; communication Organized amp; structured Inclination to understanding brand philosophy amp; coming up with product ideas to fill category gaps.Job tags
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