Zupee
Location
Gurgaon | India
Job description
About The Job:
• As the Creative Director, you will lead and review the work of the creative teams for all web, print, and digital marketing collateral. • Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology. • Collaborate with the marketing and other departments in developing marketing plans, analyzing results, and identifying opportunities. • Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies. • Understanding of Indian Demographics: Stay updated with current trends in design, marketing, and consumer behaviour, and the competitor landscape with a specific focus on the Indian market. Possess a keen understanding of Indian demographics, cultural nuances, and regional preferences to tailor creative strategies accordingly. • Exhibits a proactive attitude towards taking ownership of projects and initiatives, particularly during critical phases. Willingness to be hands-on and actively contribute to creative processes when necessary. • Build Company’s Social Media tonality and churn daily content as per the strategy and plan. Responsibilities: • Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables. • Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists. • Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner. • Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively. • Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences. • Oversee the presentation of final concepts and obtain approvals for deliverables. Qualifications • 10 years of relevant experience, with seven or more years as a creative director in an agency or corporate setting. • Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget. • Ability to thrive under pressure while maintaining a collaborative and solution-oriented approach. • Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print. • Proven ability to develop successful concepts. • Proficiency in leading a team of diverse, talented creatives. • Strong creative vision, with an eye on business objectivesJob tags
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