Serving Skill
Location
Mumbai | India
Job description
Job Purpose
- To protect and promote the brand to render third-party credibility for organizational initiatives Key Responsibilities : Responsibilities : - To influence media and build brand's share of voice - To build and maintain excellent connect across English, language, and digital media - To identify industry trends and pitch stories to drive thought leadership - To craft PR positioning for the brand and guide spokespersons- interaction with media - To design PR strategies for positively leveraging notable developments within organization - To collect insights on media movements, market intelligence regarding important regulatory or industry developments - To undertake effective stakeholder management and collaboration - To update social assets and website with media coverage Specific Authorities( Financial & Non Financial) Non-functional authority: - Authorized to create and circulate press releases and other announcements - Authorized to interact with media and influencers on behalf of the brand - Authorized to track all news relating to the brand - Authorized to manage agency on key deliverables Key Performance Indicators - Improve brand's PR Rank to #5 and Share of Voice to 15%- Drive brand awareness and consideration, as defined annually Job Requirements Qualifications MA/MBA/BMM Graduate Experience 2-3 years (journalism or previous PR experience, preferably in BFSI sector) Functional Competencies: - Content Writing - Business Communication - Digital Marketing Behavioral Competencies : - Business Acumen - Growth through differentiation - Execution Excellence - Collaboration - Customer Centricity Key Interactions - Internal Nature or purpose of interaction EXCO - Facilitating and designing PR narrative for noteworthy developments - Insights for content writing All departments (primarily products, distribution channels, HR, Tech) - Collaborate on PR strategies to promote relevant and key developments across functions External Nature or purpose of interaction Industry forums & media - Regular interaction with Industry bodies that conduct awards and other conference - Relationship building with media on behalf of brand Documented By Manager - PR Approved By Lead - PR & Corp Communications HR certification ByJob tags
Salary