Location
Bangalore | India
Job description
Your Role and Responsibilities
The WW watsonx Marketing team seeks an energetic, innovative and experienced Senior Product Marketing Manager. You will have a global role with the responsibility to create and oversee the day-to-day marketing strategy and requirements related to watsonx. The successful candidate will engage with clients, business partners, IBM marketing and the watsonx product leadership to design, develop and deliver high-impact marketing approaches. As a Senior Product Marketing Manager, you will be responsible for also articulating the point of view and value proposition for IBM’s watsonx products and audiences we serve, to grow IBM’s market share. We are seeking a product marketing champion to join our watsonx team, which works to capture the market and support pipeline generation and new client acquisition for watsonx by leading cross-IBM campaigns and product-level marketing and communications efforts. In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise
- 10+ Years Product Marketing Experience
- Ability to build create and plan holistic client-centric messaging, targeting buyer pain points with differentiated value propositions.
- Identify and develop product positioning and go-to-market that uniquely differentiates watsonx solutions and drives sustainable growth of the product and client engagements
- Ability to critically create and shape client journeys and customer experiences, throughout the marketing funnel
- Extensive experience in content creation across various mediums, including messaging platforms, persuasive copy for email, digital ads, digital seller scripts, and marketing assets
- Able to see the “big picture” of how a go-to-market, messaging and content connects across IBM, on- and off-line platforms; identify opportunities for improvement.
- Proven track record of thinking audience and digital first; significant experience in creating effective end-to-end journeys inclusive of content assets, web, social, SEO and paid media.
- Ability to understand and profile target buyers– their needs, wants, beliefs, as well as how and when they learn about software and how it can solve their business problems.
- Good communication skills and verbal skills (one-on-one as well as presentation skills) as well as writing skills with the ability to tailor marketing content to different audiences
- Ability to converse with product managers and architects and translate technology into marketing message and story, as well as ability to deliver technical content like product demos
- Ability to work across many internal senior stakeholders and businesses
- Interface regularly with clients and partners on marketing activities
Preferred Technical and Professional Experience
- Strong understanding of one or more of the following software products: generative AI or data and analytics
- Understand Go to Market strategies and experience in creating marketing business plans
- Audience Strategy
- Client Experience Design & Measurement
Other Relevant Job Details
When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers.
When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
Wonder if IBM is the one for you?
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
About IBM
IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM Vaccination Policy
This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.
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