Marketing Automation Specialist

Location

Bangalore | India

Job description

Opportunity

Job Description
As a Marketing Automation Specialist, you will be responsible for desiging, developing emails, customer journeys & implementing marketing automation solutions using Salesforce Marketing Cloud.

Responsibilities
- Produce and execute all email campaigns, including building emails from templates and HTML, asset coordination, QA, and scheduling.
- Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention and transactional emails.
- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
- Manage and execute email marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
- Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
- Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
- Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
- Provide regular campaign performance reports that include opens, clicks, unsubscribes, etc.
- Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.
- Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Requirements
- Proven experience managing an email marketing program.
- Hands-on experience in marketing automation platforms specially Salesforce Marketing Cloud.
- Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
- Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
- Experience building an email marketing campaign from scratch.
- HTML/CSS, A/B Testing, and other CMS.
- Experience using SQL and similar queries to analyze and segment data.
- Excellent written communication skills.
- Strong project management skills and exceptional attention to detail.

Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

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Job tags

Salary