Be a key member of the Organic team within Digital Marketing with the common aim to grow digital business revenue from Organic business by 100% year on year.
Optimize and monitor campaign strategies across all marketing channels.
Conduct A/B testing to create data-driven strategies for hitting key metrics and engaging all funnels.
Execute high-converting marketing strategies based on data analytics.
Identify opportunities to scale business, acquire new customers, and drive customer retention.
Identify threats and opportunity gaps to be addressed.
Coordinate across SEO, digital marketing, social media, design, email marketing, and other marketing teams' initiatives
KPIs
Website Engagement – Conversion Rate, Time Spent, & Bounce Rate
Customer Effort Score (CES)
TAT for implementing changes as required
Adherence to regulatory guidelines
Organic leads from the website
Skills Required
Data Analytics
A/B Testing
Marketing Campaign Management
Conversion Rate Optimization
Basic User Experience
Strategy
Project Management
Qualification
MBA with 6+ Years of experience in Digital Marketing/Growth Marketing.
