Digital Marketing Executive
Location
Indore | India
Job description
Overview
The Digital Marketing Executive plays a crucial role in developing and implementing the company's digital marketing strategies. They are responsible for utilizing various digital channels to drive brand awareness, customer engagement, and lead generation. This role is essential in ensuring that the organization's online presence aligns with its overall marketing goals and objectives.
Key Responsibilities
- Develop and manage digital marketing campaigns
- Optimize website content and conduct regular SEO audits
- Create and manage online advertising campaigns (e.g., Google AdWords, social media ads)
- Monitor and analyze the performance of digital marketing efforts using various analytics tools
- Coordinate with the content team to ensure a consistent brand voice across all online platforms
- Utilize social media platforms to drive engagement and build brand awareness
- Identify trends and insights to optimize performance based on the data
- Collaborate with internal teams to create landing pages and optimize user experience
- Stay up-to-date with the latest trends and best practices in online marketing and measurement
- Conduct market research to understand the competitive landscape and consumer behavior
- Manage email marketing campaigns and lead nurturing strategies
- Develop and manage an editorial calendar for content creation and publishing
- Assist in the development and execution of social media strategies
- Generate regular reports on the performance of digital marketing efforts
Required Qualifications - Bachelor's degree in Marketing, Communications, or related field
- Proven experience in digital marketing or similar role
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Strong understanding of current online marketing concepts, strategy, and best practices
- Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Proficient in content management systems, social media platforms, and marketing automation tools
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent communication and interpersonal skills
- Ability to prioritize and manage multiple projects simultaneously
Skills: seo,sem,social media,content creation,campaigns
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