Mercari India
Location
Bangalore | India
Job description
Requirements
About Us Mercari is a Japan-based C2C marketplace company founded in 2013 with the mission to “Create value in a global marketplace where anyone can buy & sell.” From being the first tech unicorn from Japan before its IPO in 2018 we have come a long way towards becoming a global player and continuously and diligently work towards our transformation journey with a strong focus on our mission. Since its inception, Mercari Group has worked to grow its services, investing in both our people and technology. Over time Mercari has expanded from being the top player in the C2C marketplace in Japan to new geographies like the U.S. We have also successfully launched new businesses such as Merpay, which is a mobile payment service platform with a vision to create a society where anyone can realize their dreams through a new ecosystem centered not only on payment service but also on credit. Today, Mercari Group is made up of multiple subsidiary businesses including logistics, B2C platform, blockchain, and sports team management. For our services to be utilized by people worldwide; however, there is still a mountain of work ahead of us. This endeavor naturally requires the capability of the best talent and minds, and that is exactly the reason for us to launch the India Center of Excellence. With your help, we will continue to take on the world stage and strive to grow into a successful global tech company. Our Culture To achieve our mission at Mercari, our organization and each of our employees share the same values and perspectives. Our individual guidelines for action are defined by our three values: Go Bold, All for One, and Be a Pro. Our organization is also shaped by our four foundations: Sustainability, Diversity & Inclusion, Trust & Openness, and Well-being for Performance. Regardless of how big Mercari gets, the culture will remain essential to achieving our mission and something we want to preserve throughout our organization. We invite you to read the which summarizes the behaviours and mindset shared by Mercari and its employees. We continue to build an environment where all of our members of diverse backgrounds are accepted and recognized, and where they can thrive while holding dear to Mercari’s culture. The Role of Employer Branding at Mercari India: Background Established in 2022, Mercari India emerged with the group mission "Circulate all forms of value to unleash the potential in all people" and was founded as an engineering hub in Bangalore. As Mercari India aspires to become the primary tech hub within the Mercari Group, significant technological achievements are anticipated. The role of employer branding at Mercari India is crucial, driven by the following background: 1. Powerful Positioning as Mercari India's Tech Hub: Mercari India holds a strategic position as a leader in technological innovation within the Mercari Group. Therefore, attracting top talent in Bangalore and increasing visibility within the technology community are imperative to reinforce this strong positioning. 2. Intense Competition for Acquiring Exceptional Talent: Bangalore is renowned as a technology hub in India, resulting in fierce competition for hiring top-notch professionals. To secure outstanding engineers, building an appealing employer brand is essential to enhance motivation for candidates to choose Mercari. 3. Ensuring Consistency in Mercari Group's Culture Formation: As a global company, Mercari must maintain a consistent brand image and culture. The role of employer branding is equally vital within the Bangalore organization to permeate the Mercari Group's values and culture, ensuring uniformity across the board. 4. Reputation Management Internally and Externally for Talent Acquisition: Employer branding plays a pivotal role in enhancing both internal and external reputations, and attracting exceptional talent. Elevating Mercari's visibility and appeal in Bangalore is essential to stimulate interest among job seekers and industry professionals, encouraging them to choose Mercari. Considering these factors, the role of employer branding plays a significant part in the success of Mercari India. When posting job listings, it is essential to articulate Mercari India's employer branding goals and responsibilities based on these elements. Specific job responsibilities include: Development and Execution of Employer Branding Strategy: Formulating and executing strategies for enhancing the employer brand. Creation of Scripts and Image Selection for Regular LinkedIn Posts Daily Activities Welcome Post 1-Year Anniversary Celebrations Management of GlassDoor Reviews: Regular checks and assessments of how to improve GlassDoor reviews Review and Post on the Company Blog Creation of SNS posts for seasonal and event-related activities (e.g., Diwali) Promotion of company initiatives such as Women In Tech Planning and Implementation of Recruitment - LinkedIn job postings - Management and periodic posting of job openings on the website (approximately once a month) - Collaboration with the HR team and support for recruitment communications Planning and Implementation of Events to Maximize Brand Value - Branding support for tech events - Creation of event pages, promotion of event pages （Meetup.com etc) - Preparation and support for YouTube streaming Planning and Implementation of Programs for Creating and Communicating Internal Culture - Support for the creation of regular employee blogs, reviews, and posting Research and Analysis for Strengthening Employer Brand - Semi-annual confirmation of rough trends in the recruitment market and additional measures, changes in priority - Semi-annual evaluation and summary of Mercari India's outreach activities Proposal and Implementation of Measures to Improve Engagement in Recruitment Activities - Participation in offline external and internal events (as needed) - Building relationships with employees Collaboration and Building Cooperative Relationships with External Partners - Introduction of PR agencies - Negotiation, coordination, direction for PR agency activities, collaboration tasks - Introduction of external vendors - Selection, negotiation, coordination, and direction for video and audio content creation Requirements: Candidates should have over 5 years of experience in Employer Branding, along with the following abilities: 1. **Business and Marketing Knowledge:** - Experience in formulating and executing Employer Branding strategies requires a solid understanding of business and marketing. The ability to comprehend the competitive environment, grasp job seeker needs, and devise effective strategies is essential. 2. **Communication Skills:** - Excellent communication skills are crucial for the success of Employer Branding. The ability to communicate smoothly with internal and external stakeholders and accurately convey brand messages is required. 3. **Digital Marketing Knowledge:** - Effective Employer Branding through digital channels necessitates knowledge of digital marketing, including the use of social media and online advertising. The ability to leverage digital channels skillfully to reach the target audience and enhance brand awareness is crucial. 4. **Analytical Skills:** - Measurement of Employer Branding effectiveness and optimization of strategies require strong data analysis skills. The ability to analyze recruitment and marketing data, derive insights, and propose improvement measures is essential. 5. **Project Management Skills:** - Employer Branding activities encompass a wide range of tasks, requiring the management of multiple projects simultaneously. Candidates should possess project management skills, organizational planning, and the ability to set appropriate priorities. Employment Status: contract employee Benefits Office: Bangalore Hybrid workstyle We believe in high performance and professionalism. We work from office for 3 days/week and work from home 2 days/week. To build a strong & highly engaged organization in India, we highly encourage everyone to work from our Bangalore office, especially during the initial office setup phase We will continue to review and update the policy to address future organizational needs Work Hours Full flextime *Flexible to choose working hours other than team common meetingsJob tags
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