Harpercollins Publishers India
Location
Trivandrum | India
Job description
Job Description: Manager – Product & Marketing (Collins Learning)
Job Specifications :- Conducting product trainings for schools/sales team Planning and execution of marketing activities Collecting and analysing market and product feedback/insights Contributing to original ideas for visibility, engagement, and brand building activities Identifying and empanelling resource people for workshops Detaile d:- This position is for Kerala Preparing product presentations and conducting briefings and trainings in schools Supporting the marketing team in their campaigns – on digital advertising, content marketing, social media, email marketing and other marketing tactics to generate leads, drive product adoption and increase brand awareness. Sales enablement – collaborating with the sales teams to provide them with the necessary tools, training, and resources to effectively sell the products, including sales presentations, product training and competitive analysis; generating leads for sales team in schools Customer relationship management – building and maintaining strong relationships with schools gathering customer feedback and sharing customer insights with concerned departments; creating and managing database with segmentation – Principals, Teachers, Students and Parents Market intelligence – staying updated on market trends, customer preferences, and competitive landscape through market research, customer feedback and industry analysis and incorporating insights into marketing strategies and plans; monitoring competitors' products to identify competitive gaps and opportunities. Resource person management – creating a pool of educationists/SMEs in the region who can conduct workshops for schools Cross-functional collaboration – working closely with other teams including sales, editorial and digital teams for aligning product marketing initiatives. Act as a bridge between teams to develop promotional programs & tools to support the delivery of product plans & new product launches. Key Skills and Other Pre-requisites :- 8-10 years of relevant experience Excellent communication Customer centricity Digital literacy Multiple stakeholder management Must be able to manage multiple tasks simultaneously, prioritize and meet deadlines Open to travelling 2-3 weeks in a monthJob tags
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