Location
Bangalore | India
Job description
We are seeking a dynamic and creative Social Media Marketing Specialist to join our team. The ideal candidate is passionate about social media trends, digital marketing, and has a proven track record of successful social media campaigns. This role requires a strategic thinker with excellent communication skills and a strong understanding of various social media platforms.
Responsibilities - Social Media Strategy:
- Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
- Stay informed about industry trends and competitor activities to ensure our brand remains at the forefront.
- Content Creation:
- Generate engaging and creative content for various social media platforms, including text, image, and video content.
- Collaborate with the design team to produce visually appealing assets.
- Community Management:
- Actively engage with our audience across social media channels, responding to comments, messages, and inquiries.
- Foster a positive online community and address customer concerns in a timely manner.
- Campaign Management:
- Plan and execute social media advertising campaigns to drive brand awareness, traffic, and conversions.
- Monitor and analyze campaign performance, adjusting strategies as needed for optimal results.
- Analytics and Reporting:
- Track, analyze, and report on social media metrics to measure the success of campaigns and overall social media performance.
- Provide regular reports with actionable insights for continuous improvement.
Qualifications - Proven experience as a Social Media Marketing Specialist or similar role.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills.
- Proficiency in social media management tools and analytics platforms.
- Creative mindset with the ability to think outside the box.
- Knowledge of SEO and content marketing principles.
Job tags
Salary
