PloPdo
Location
Mumbai | India
Job description
Job Description: The PR and Marketing Associate will play a crucial role in developing and implementing strategic marketing and public relations initiatives to enhance brand visibility, engage target audiences, and drive business growth. The successful candidate will work closely with the marketing team to execute integrated marketing campaigns across various channels.
Responsibilities: 1. Develop and execute innovative PR and marketing strategies to promote brand awareness. 2. Create compelling content for press releases, articles, blogs, social media, and other communication materials. 3. Cultivate and maintain strong relationships with media outlets, journalists, influencers, and industry partners to secure media coverage and partnerships. 4. Plan and coordinate events, awards, and promotional activities to generate buzz and excitement around our brand and products. 5. Monitor and analyze media coverage and marketing performance metrics to measure the effectiveness of campaigns and initiatives. 6. Collaborate with cross-functional teams, including sales, product development, and creative, to ensure alignment and consistency in messaging and branding. 7. Stay updated on industry trends, competitor activities, and emerging marketing technologies to identify opportunities for innovation and improvement. Qualifications: 1. Master’s degree in Marketing, Communications, Business Administration, or related field required. MBA preferred. 2. Minimum of 1+ years of experience in marketing, public relations, or related field, preferably in a fast-paced environment. 3. Strong written and verbal communication skills with the ability to craft compelling narratives and messages. 4. Proven track record of successfully executing PR and marketing campaigns across various channels. 5. Excellent interpersonal skills with the ability to build and maintain relationships with stakeholders at all levels. 6. Creative thinking and problem-solving abilities with a results-driven mindset. 7. Ability to work effectively in a team environment as well as independently with minimal supervision. 8. Proficiency in Microsoft Office suite, social media platforms, and marketing analytics tools. 9. Flexible and adaptable with a willingness to take on new challenges and responsibilities as needed.Job tags
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