The Senior Product Manager is responsible for the strategic and operational plans that optimize profitability, market share, and revenue growth for the brand portfolio in the short and long term
- This role involves leading various assignments and providing guidance to the Product Management team to achieve overall business goals
- The Senior Product Manager collaborates with cross-functional teams, leverages market intelligence, and ensures effective implementation of marketing strategies
- They also manage the Product Life Cycle (PLC) of Brands
Areas Of Responsibility
Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term
- Applicant to lead various assignments to help the BU meet overall BU business goals
- Development of marketing and promotional plans for products to support the end consumers need
- Ensuring marketing strategy implementation through sales force connect
- Market intelligence through primary research and customer connect
- Collaboration with internal & external media to ensure the proper execution of strategies
- Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.
- To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process.
- Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.
- SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
- Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc
- Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
- Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.
- Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy.
Internal Interactions (within the organization)
BD, Medical, Other teams in Cluster, Purchase, Admin
External Interactions (outside the organization)
Vendors, Agencies
Geographical Scope
Pan India
Educational Qualification
B. Pharm / M. Pharm & MBA
Skill sets of Product Management in the Pharmaceutical Industry
- Product Knowledge
- Creativity and analytical skills
- Market research and intelligence to tap competitor analysis
- Good communication skills
- Ability to work and liaise with cross-functional teams
- Team building
- Forecasting and visionary approach
- Sales management and leadership skills
