Akkenna Animation And Technologies
Location
Coimbatore | India
Job description
Job Title: Lead Generator Specialist
Department: Sales and Marketing in IT
Location: Nava India Coimbatore
Position Type: Fulltime
Job Overview:
We are seeking a dynamic and resultsdriven Lead Generator to join our sales and marketing team in the IT sector. The ideal candidate will play a crucial role in identifying and qualifying potential leads contributing to the growth of our customer base and revenue. The Lead Generator will work closely with the sales team to ensure a steady flow of highquality leads and opportunities.
Responsibilities
Lead Identification:
- Research and identify potential leads in the IT sector through various channels such as online research social media and industry events.
Outreach and Engagement:
- Conduct outbound prospecting to engage with key decisionmakers influencers and stakeholders in target companies.
- Initiate and nurture relationships with prospects through effective communication and rapportbuilding.
Qualification:
- Assess the needs and requirements of potential leads to determine their suitability as qualified opportunities.
- Use established criteria to qualify leads based on budget timeline and specific project needs.
Database Management:
- Maintain accurate and uptodate records of leads and interactions in the CRM system.
- Regularly update and clean the lead database to ensure data accuracy.
Collaboration with Sales Team:
- Collaborate with the sales team to understand customer requirements and effectively communicate value propositions.
- Provide detailed and relevant information on qualified leads to facilitate smooth handover to the sales team.
Performance Reporting:
- Generate and analyze reports on lead generation activities providing insights and recommendations for continuous improvement.
- Track key performance indicators (KPIs) related to lead generation and conversion rates.
Market Research:
- Stay informed about industry trends market conditions and competitor activities to identify new business opportunities.
Qualifications:
- Education: Bachelor s degree in Business Marketing or a related field.
- Experience: Proven experience in lead generation preferably in the IT sector.
Skills:
- Excellent communication and interpersonal skills.
- Strong research and analytical abilities.
- Familiarity with CRM systems and lead management tools.
- Goaloriented with a focus on results.
- Knowledge of IT products services and industry trends.
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