Digital Marketing Executive- Lead Gen

Location

Panchkula | India

Job description

Responsibilities

• Develop and execute digital marketing campaigns on Google Ads and Facebook Ads to generate leads and achieve targeted conversion goals.
• Conduct in-depth keyword research, audience targeting, and competitor analysis to optimize campaign performance and maximize ROI.
• Create compelling ad copies, banners, and visuals that resonate with the target audience and drive engagement.
• Monitor campaign performance metrics, analyze data, and identify opportunities for improvement to increase lead generation efficiency.
• Implement A/B testing methodologies to optimize ad creatives, landing pages, and campaign elements for better conversion rates.
• Collaborate with the marketing team to align digital campaigns with overall marketing strategies and business objectives.
• Stay updated with industry trends, best practices, and algorithm changes to ensure the campaigns remain effective and competitive.
• Provide regular reports and insights on campaign performance, key metrics, and recommendations for optimizations.

Job tags

Salary