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Regional Business Development Manager


Pidilite Industries Limited


Location

Kolkatta | India


Job description

Job Description- Regional Business Development Manager

Location- Kolkata and Siliguri

"Field Marketing Modules 1. Implement training programs for skill development of influencers like Civil Contractors, Painting Contractors, etc as per HO plans. 2. Ensure implementation of all Market Development Plans / Modules & Provide insights on the effectiveness modules 3. Applicator development in each town > Training, certifications, handholding & Siteconversions 4. Engineer connect module 5. Drive loyalty program like CWC 6. Ensure site level working by each DFC" "Capability building of dealers: 1. Handholding the DFC dealer in terms of product knowledge, joint site visits, business plan etc 2. Ensuring proper in shop visibility for DFC alongwith demo/samples/kits etc 3. Local promotions for DFC for lead generation like canopy drive, paper inserts, etc 4. Drive dealer training initiative thereby creating a pool of dealers ideal for DFC" "Field Marketing Modules(II) Dr. Fixit Centre (DFC) Channel Expansion: 1. Ensure expansion in defined gap towns as per expansion plan in EI 2. Strengthen the appointment process and timely appointments as per target 3. Ensure correctness of parties shorlisted in coordination with BM"


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