Location
Indore | India
Job description
Job Description
Ability to advertise on the following platforms in order:
- Linkedin
- Meta
- YouTube
- Google
- Tik Tok
Experience: Managed over 100k in ad spend in one calendar year on at least two major
Platforms.
Responsibilities: Campaign Strategy and Planning: - Develop comprehensive social media advertising strategies tailored to each location's
target audience, goals, and budget.
- Plan ad campaigns with specific objectives, such as increasing brand awareness, driving
website traffic, or generating leads.
Audience Targeting: - Define and refine target audience demographics, interests, and behaviors for each
location.
- Utilize social media advertising tools to create custom and lookalike audiences for
precise targeting.
Ad Creation and Creative Management: - Content management
- Collaborate with designers and content creators to develop engaging ad creatives,
including images, videos, and ad copy.
- Ensure that ad creatives align with the brand's messaging and image.
Budget Management: - Allocate advertising budgets for each location based on campaign goals and priorities.
- Monitor and adjust ad spend to maximize ROI and performance.
Ad Placement and Scheduling: - Select the most effective social media platforms for each location, considering the target
audience's platform preferences.
- Schedule ad placements at optimal times for maximum visibility and engagement.
Ad Testing and Optimization: - Conduct A/B tests to evaluate different ad variations (e.g., ad copy, visuals, headlines)
and refine campaigns based on performance data.
- Continuously optimize ad campaigns to improve click-through rates (CTR), conversion
rates, and return on ad spend (ROAS).
Ad Tracking and Reporting: - Implement tracking pixels and analytics tools to monitor ad performance and gather data
on key metrics.
- Generate regular reports to assess campaign effectiveness and share insights with
Stakeholders.
Geotargeting and Location-Based Advertising: - Implement geotargeting strategies to reach audiences in specific geographic areas
relevant to each location.
- Utilize location-based targeting options, such as geofencing, to drive foot traffic and
Sales.
Ad Compliance and Brand Consistency: - Ensure that all ads comply with social media advertising guidelines and regulations.
- Maintain brand consistency across all ad creatives and messaging.
Bid Management: - Manage bidding strategies to optimize ad placements within budget constraints.
- Adjust bids based on competition and ad performance.
Competitor Analysis: - Keep track of competitors' social media advertising strategies and adapt strategies
accordingly.
- Identify opportunities to outperform competitors in the advertising landscape.
Communication and Collaboration: - Collaborate with marketing teams at each location to align advertising efforts with overall
marketing strategies.
- Maintain open communication with stakeholders and provide updates on the campaign
performance and adjustments.
Stay Informed: - Stay up-to-date with the latest social media advertising trends, platform updates, and
industry best practices.
- Adapt strategies to leverage emerging opportunities and technologies.
Testing New Platforms and Ad Formats: - Explore new social media platforms and ad formats to diversify advertising efforts and
reach different audiences.
ROI Analysis: - Calculate the return on investment for each location's ad campaigns and make
data-driven decisions to optimize spending.
Ad Budget Allocation: - Determine the appropriate allocation of ad budgets among different locations based on
their unique goals and performance.
Ad Creative Localization: - Ensure that ad creatives are culturally relevant and resonate with the local audience at
each location.
Job tags
Salary
