Online Reputation Management

Location

Bangalore | India

Job description

Online reputation management (ORM) is about monitoring and improving your business's online reputation. It means looking and analyzing what a potential customer, reporter, or partner will discover about your brand, people, or product/service when they perform a Google search.

ONLINE REPUTATION MANAGER (ORM) JOB DESCRIPTION:
The utmost role and responsibility of a reputation manager is to create and maintain a favorable
brand image of the company and its products. He/she is in charge of every social media account
of the company's brands and monitors how the brands are engaging with the audience. ORM
also handles negative publicity even on the review and rating websites.
Put Forth Company's Best Image:
A company's reputation depends on the way its customers, employees and investors view it. One
tweet, one Facebook post, and even one review can influence these factors for better or worse.
ORM should put forth an image which conveys the message that the company values customer
responses. This is achieved by always making sure you reply to the reviews, queries or complaints
that the customer may have.
Build Trust And Brand Loyalty:
Customers research about a company before making a purchasing decision and lack of response
to negative comments or reviews can make them hesitant to take a positive decision. A
reputation manager has to deal with such problems and help neutralize any bad review or
comments.
Showing your customers that you will improve or act upon the problems is a great way to boost
your reputation. When your business understands and adopts the needs of a customer, they feel
that they are an important component of your business. This can help build brand loyalty and
ultimately raise revenues.
Manage During A Crisis:
A reputation manager has to help cope with scrutiny by business communities, regulators and
corporate governance teams. This can be done by implementing good reputation management
practices.
The internet is a difficult place to survive the competition. Any person wanting to damage a
company's reputation will find very few obstacles in their way. ORM is required to minimize the
damage in case of any future crisis.

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