Location
Pune | India
Job description
As a Senior Growth Associate, you ll work on strategic initiatives to drive new user growth. This will involve a visioning exercise for user growth leveraging outside-in and inside-out insights. You ll lead initiatives to identify new 10x growth opportunities as well as structurally reduce CAC. This is a cross-functional role that works closely with the Creative, Product, Analytics, and Tech. What You Will Do
- Drive exponential user growth for Mealawe
- Drive new user acquisition for Mealawe by efficiently executing and scaling up Performance marketing campaigns on Google, Facebook, and other digital media platforms
- Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutions
- Identify trends and insights, and optimize spend and performance based on the insights
- Keep experimenting with various constructs, campaign types, ad platforms, etc., and generate actionable insights
- Own end-to-end channel management while liaising across functions Creative, Product, Analytics, and Tech
- Experiment and scale new and emerging marketing opportunities, channels, and user cohorts
- Drive continuous problem discovery to identify opportunity areas through research, outside-in, and data analysis and recommend 10X user growth opportunities
- Collaborate with agencies and other vendor partners
Skills That Will Help You Succeed in This Role - A bachelor s degree in any discipline is required from a top-tier college an MBA is preferable.
- 2-4 years of experience in Growth and performance marketing experience with a high-growth startup. Hands-on experience in managing Facebook/Google ads affiliates
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Exposure to UAC/App marketing campaigns will be a plus
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Good knowledge of website analytics tools (e.g., Google Analytics, Appsflyer, Clevertap, Google Ads Editor)
- Working knowledge of ad serving tools (e.g., DCM)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Ability to collaborate with internal and external stakeholders (within the company)
- Enthusiastic about learning new skills and solving challenging problems
Job tags
Salary
