IIDE - The Digital School
Location
Mumbai | India
Job description
Company Overview:
IIDE is a premier institute that offers A-Z digital education. We offer digital marketing courses of all sorts. Short-term, Online, Classroom, Self-Paced, and Post Graduation. We are also associated with most of the top colleges in Mumbai and 100+ brands. Recently, we were awarded the Best Digital Marketing Institute of the year by the World Education Congress.
Job Overview: We're seeking an experienced individual to drive IIDE's website's search performance. You'll be
responsible for all aspects of SEO, including on-page and off-page optimization, technical
optimization, along with content strategy. You must be data-driven, skilled at tracking and reporting SEO metrics, and have a strong understanding of CRO. If you're an SEO expert with leadership experience, we invite you to apply for this exciting opportunity.
Key Responsibilities: - Perform comprehensive keyword research to pinpoint key terms and phrases aligned with our business and industry. Evaluate and choose top-performing keywords for enhancing content and boosting search engine rankings.
- Ensure proper implementation of on-page/off-page SEO along with the best practices being followed in the industry.
- Conduct technical SEO audits of different sections of the website to identify and resolve issues affecting site performance.
- Collaborate with the development team to implement technical SEO recommendations, including site speed improvements, mobile optimization, schema markup & many more. Optimize content for both users and search engines, ensuring it meets quality and relevance standards.
- Identify opportunities for building high-quality backlinks through outreach, partnerships, and content collaboration.
- Develop and execute link-building strategies to increase the website's authority and Trustworthiness.
- Monitor, analyze, and report on key SEO metrics using tools like Google Analytics, Google Search Console, and other SEO software. Followed by providing regular performance reports and insights to key stakeholders.
- Stay current with industry trends, search engine algorithms, and best practices in SEO & proactively implement new strategies and techniques to stay ahead of the competition.
Requirements
Necessary Skills/Interest: - Excellent written and verbal communication skills.
- Should have interest in new learning & initiatives.
- Have experience with SEO industry tools, such as Google Analytics, Google Search Console, SEMRush, Google Adwords, Ahrefs, Screaming Frog, Site Speed Insights, etc.
- Analytical and Process oriented, with Data-Driven Approach
- Ability to handle a team of 3-6 people.
- Familiarity with content management systems like WordPress.
- Should be very comfortable with MS Office & Advance Excel.
- Pro-activeness, ownership and accountability for the SEO campaigns & team members is a must.
- A critical thinker, problem-solver person with organizational skills.
- Good time-management & multi-tasking skills.
- Should understand the financial ecosystem of the SEO process to drive more business' growth and success for the organization.
Qualifications: - Stay current with industry trends, search engine algorithms, and best practices in SEO.
- 3+ years of SEO Industry Experience.
- Should have strong knowledge of search engine algorithms, strategies, and ranking methods.
Job tags
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