Location
Pune | India
Job description
Job Description
The Decision Strategy Lead with 8-12 yrs of experience participates in the design and development of Always On Marketing (AoM) decision management solutions and decision frameworks. They liaise with Commercial Managers to translate commercial requirements into decisioning solutions. They are responsible for applying the design principles of decision strategies into the solutions, understanding next-best-action and how this improves the customer experience and they create predictive models, generating analytics around customer behaviour, allowing them to prioritise propositions accordingly.
Typically reports to the Chapter Lead.
Responsibilities
- Designs, optimizes and matures the Decisioning Framework, including design principles, across multiple product, segment and channel touchpoints, in the context of multiple off-line and real-time data inputs;
- Translates business briefs, change requests and scenario requirements into omni-channel design briefs and decisioning tool configuration settings;
- Supports Commercial Managers in formulating decisioning opportunities, including design, training and support and interpreting actuals vs expectations, especially while maturing the processes;
- Runs simulations of scenarios resulting from suggested changes to the strategy and provides input to the Customer Strategy Group;
- Assesses requirements and writes briefs for new capabilities to support AoM communication requirements, from a business perspective, including routine and strategic customer data briefs and major enhancements to the decisioning platform;
- Works closely with relevant teams to ensure delivery of these components, and recommends Decision System Lead involvement where deemed necessary;
- Holds accountability for the quality of assets implemented by the Decision Strategy Designers;
- Manages technical environments (in collaboration with Decision System Leads) from an Operations perspective.
Skills
Always on Marketing
CVM Campaign Development & Management
Data Flow & Decisioning
Modern Marketing Leadership
Agile
System, Service & Solution Development
Architecture & Design
Qualifications/Education: Relevant qualifications/Education as defined by local market.
Certifications:
Pega Decisioning Architect (Lead)
Job tags
Salary
