WAY2GO
Location
Andheri, Maharashtra | India
Job description
Role: Deputy Manager / Manager Marketing Male
Experience: Min. 8 years
Location: Andheri (E) Head Office
Budget: Max Upto 18 LPA (including an 8% Variable Pay)
Role and Responsibilities:
Creating & managing to implementing overall Marketing Plan (Launches included)
Draft 360degree product launch marketing (media) plan/calendar basis Targets / TG / Theme & implement it
via prioritized activities on the marketing roadmap. In addition to above also manage the budgets for their
campaigns media selection & allocation basis awareness / acquisition
Creating programs and oversee campaigns.
Assist in creating programs and campaigns to attract home buyer. Driving campaign communication requirements
along with brand team to make sure creative and content are aligned with the sales team. Also come up with ideas
for future programs and campaigns.
Customer Experience
Identify key touch points from the customer journey and implement best practices. Bridge the gap between
customers and the brand to ensure that the touch points across the customers journey are engaging efficient and
effective. This by planning & creating an experience in alignment to brand & campaign theme.
Manage cross functional teams
Work with Brand Digital SMO & PR team is achieving the overall marketing plan objectives in terms of
communication delivery & lead generation
Events & Expos
Conduct events pertaining to sites as per Marketing calendar these can range from massive product launches and
conferences to smaller efforts such as webinars.
Vendor Management
Need to engage with other people outside the company too such as vendors partners or advertising agencies.
Negotiate best rates develop strong network and manage the vendors from execution to payments
Supporting sales
Right from producing informational kits to developing campaign pitch to training sales reps on how to move
customers along the buyers journey more effectively. Apart from keeping all cross functional teams informed on
the marketing plans also service all incoming request within the stipulated timelines and are the goto people for
any internal marketingrelated questions or requests.
Analyzing marketing data
Track analyze and report on the impact of all marketing activities. Look for ways to improve their efforts and
better engage with prospective customers. They may also evaluate competitors and compile and share industry
trends.
OnSite
Maintains quality service by establishing and enforcing standards training representatives monitoring calls
surveying customers and evaluating outcomes.
Review Management
Monitor business activities and performance. Monitor and track key performance indicators. Evaluate and review
marketing calendar month on month basis campaigns advertising media plan to make sure the correct mediums
are being used and campaigns are effective. Preparing reports preparing presentations interpreting information
and making recommendations
Job Application Process:
Interested and eligible candidates can call onor send in their applications with the core skill in the subject line to with the following details:
Current CTC
Expected CTC
Notice Period (The lesser notice period the better!!)
Current Location
Total Experience
Relevant Experience
vendor management,campaign management,marketing plans,informational kits,customer experience,quality service management,360-degree product launch marketing,creating programs,surveying customers,product launches,conferences to smaller efforts,marketing plan,presentations,events and expos,develop strong network,performance indicators,manage the vendors,sales support,marketing data analysis,analyzing marketing data,evaluating outcomes,review management,webinars,quality service,cross functional team management,service all incoming request,product launch,identify key touch points,marketing roadmap
Job tags
Salary
