Meals on Me
Location
Mumbai | India
Job description
Job Title : Digital Marketing Manager
Department: Marketing
Location: Mumbai
Job Type : Full-time.
Job Overview
Excellent opportunity for a visionary marketing manager with Lifestyle brand experience and a strong digital background to head the launch of our product onto the consumer market. Our product is mainly sold in-store and online through distribution channels.
The Role:
We're looking for a Digital Marketing Manager to report to the founders.
Duties would include;
• Strategize, develop and manage paid digital marketing across AdWords, Instagram, LinkedIn & Facebook (Social media Ads) within monthly budget.
• Develop robust conditional email campaigns based on customer interactions with the platform that improves retention.
• Create report around paid marketing funnels to leverage and improve the conversion rate.
• Perform rigorous A/B testing to increase the conversion rate of marketing landing pages.
• Improve on page SEO performance, resulting in page speed improvement and increase organic traffic.
• Drive and manage team comprising marketing associates remotely.
• Enhance and Implement brand promotional events to attract new customers & and incentivize purchases
• Manage and grow the company's social media presence through engaging content like story, post, reels and videos.
• Launch and design affiliate marketing program to enhance monthly revenue.
• Outline blog posts design for SEO best practices in content creation.
• Develop and manage retargeting and remarketing campaigns to re-engage website visitors who haven't converted.
• Track and analyze marketing campaign performance using web analytics tools (Google Analytics, etc.) and other data sources.
• Prepare reports and dashboards on KPis like website traffic, conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLTV).
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize UI / UX.
• Stay up-to-date with emerging digital marketing trends and technologies.
Skill and Competencies:
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media & Audience Engagement
• Influencer Marketing
• Email Marketing
• Targeting and Ad Copy Testing
• Keyword Research and Competitor Analysis
• Content Creation and Visual Design
• List Segmentation and A/B Testing
• Performance Tracking and Data Analysis
• Key Performance Indicators (KPIs)
• CRM Integration and Behavior Tracking
• Web Analytics, Buyer Personas, and Personalization
• Brand Building and Relationship Management
• Internal and External Communications
The Ideal Candidate:
• 5-7 years of media experience within an agency environment or B2C/ D2C client side
• Lifestyle brands experience with a focus on digital media
• Understanding of digital transformation
• A Bachelor's degree in Marketing or relevant stream.
• In depth knowledge of paid, earned & owned media on & offsite
• A proven track record of developing and executing strong media plans with D2C success
• Strong demonstration of working cross functionally to get best results
• Ability to manage, influence & hold agencies to account
• Strong computer proficiency in Microsoft Word, Excel & Power Point
• Excellent presentation and communication skills
• Experienced Marketing Growth Hacker with a proven background in digital marketing
• A creative and visionary senior marketing professional with previous experience gained ideally within a dynamic, start-up/high growth Lifestyle brands environment.
• Previous experience of launching new consumer products within Lifestyle brands sectors (ideally food/drinks/personal care sectors) and brand management.
• Experienced in managing external creative agencies
This is an exceptional opportunity for someone brilliant with mid-level experience to move into a lead role and express their creative vision to help make our product an incredible success.
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