Location
Mumbai | India
Job description
Company Description
Ethinos has been one of the leading digital marketing agency in India. We excel in solving new age problems by developing digital solutions that fit businesses. With over 170 digital specialists across offices in Mumbai, Delhi, and Bangalore, we have partnered with leading brands across verticals to conceptualize and execute data-driven marketing campaigns. Our clientele comprises of Niyo, Kotak, Tata Group, IFFCO Tokio, Bharti AXA, Digit, Angel Broking, Motilal Oswal, Reliance Digital, Decathlon, Apollo Group, flydubai, Thomas Cook, Capgemini, Aon and many more.
Know more: Ethinos
Job Description : Media Buying and Planning profile.
Job Type: Onsite. Job Location: Mumbai ( Andheri East, Marol )- Manage End to End Pamp;L responsibility of Media Buying vertical
- Handle team of Media Planner and buyer to fulfil pitch requirements and existing client requirements from Media buying POV
- Building media plan and strategy
- Ensure selection of right channels, formats, and placements for the client campaign within the client's budget
- Experience with all online media tactics: CPA, CPM, CPV, CPL etc
- Maintain past media plan successes, metrics, amp; benchmarks for performances
- Experience in Affiliate marketing campaign management
- Undertake strategies to improve planning and buying efficiency
- Knowledge of the quality audience for all clients and highlighting concerns to the team
- Work with client servicing amp; marketing teams to build case studies that highlight the planning amp; execution of marquee campaigns
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