Ewaycorp Technologies Pvt. Ltd.
Location
Pune | India
Job description
eWay Corp is a provider of website design/development, content management, cloud infrastructure solutions to Public Sector customers in the United States.
As a Senior Copywriter, you will be responsible for crafting high-quality content to support our marketing and communication efforts in the IT sector. This role offers the opportunity to make a significant impact on our brand and contribute to our company’s success.
Job Description
- Develop clear, concise, and persuasive copy for various B2B IT marketing materials, including website content, blog posts, whitepapers, case studies, email campaigns, and social media posts.
- Collaborate with the marketing team and subject matter experts to gather information and insights to create relevant and engaging content.
- Target Audience Understanding thorough research on the B2B IT industry, including market trends, competitors, and preferences.
- Craft unique value propositions and key messages that highlight our products and services competitive advantages in the IT industry.
- Implement SEO best practices to optimize content for search engines, ensuring it ranks well and drives organic traffic to our website.
- Review and edit content to ensure accuracy, grammar, and style consistency.
- Ensure all copy aligns with the brand guidelines, maintaining brand voice and identity in all communication.
- Monitor the performance of copywriting efforts through analytics tools and make data-driven recommendations for improvements.
- Stay Updated with industry trends and best practices in B2B IT marketing and copywriting to bring fresh ideas and innovative approaches to the team.
Requirements
- Proven track record of success in conversion-focused Copywriting.
- Exceptional writing and editing skills with a strong portfolio of B2B IT-focused copywriting work.
- Proficiency in SEO best practices and keyword research.
- Excellent research skills to understand complex technical concepts and translate them into clear, customer-friendly language.
- Familiarity with marketing automation and content management systems.
- Strong attention to detail and the ability to meet deadlines in a fast-paced environment.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
Education
- Bachelor’s degree in marketing, Communications, English, or a related field is preferred.
Benefits
- Career Development, Training & certification assistance
- Medical insurance cover for self, spouse, and children
- Provident Fund.
- Paid Time off (Maternity, Sick days, Holidays and Earned Leave).
- Weekends off
- Flexible work hours and public holidays
- Loyalty bonus
Diversity
All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status.
Job tags
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