Location
Bangalore | India
Job description
About role
We are on the lookout for someone who can help us build a strong content strategy in the B2C and B2B space. If you are a language and content enthusiast who wants to work in the D2C space, Smytten is just the place for you. As with any good creative role, there are no set rules or boundaries that you are limited to at Smytten. You will be working and learning the deeper nuances of editorial content, product content, curation, and building opinion leadership to drive brand awareness and increase consumer loyalty and engagement.
Department: Brand Marketing
Job Type: Full–Time (Work from Office)
Location: Bangalore
Reporting to: Senior Manager - Brand Marketing
Experience - 1 to 3 years
Roles & Responsibilities
- Conceptualizing and building long-term content assets to keep the users engaged on the platform.
- Designing and optimizing communication strategy to amplify the impact of campaigns and growing organic engagement.
- Writing and proofreading blog posts/articles about the services and products of our company
- Creating promotional content for various user touchpoints (including online ads, notifications, SMSs, banners, etc)
- Conducting basic SEO and keyword research.
- Interviewing internal teams (e.g. product developers) to get in-depth learning about the features of the app/web updates.
- Coordinating with designers for complementing text with graphics, charts, and images, as needed.
- Submitting well-structured and comprehensive drafts within deadlines.
- Updating existing content and blogs on the company's web page.
- Participating in campaigns for email marketing and promotional content.
- Implementing SEO practices for improving the search rankings of blog posts
Job tags
Salary
