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Location

Meerut | India

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Job description

Crossover is the world's #1 source of full-time remote jobs. Our clients offer top-tier pay for top-tier talent. We're recruiting this role for our client, Stealth Educational Startup. Have you got what it takes

Are you a marketing mastermind who revels in the thrill of experimental strategies and lives for the eureka moments Hear us out if you can't stand the thought of being another small piece in one of those giant corporate puzzles.

We offer a K-12 learning program that leverages AI technology and a range of innovative tools to make learning fast, fun, and personalized. Our students strive for academic excellence and prepare to ace their tests while playing games, winning prizes, and interacting with peers.

Whether it's creating unlimited test problems and offering instant feedback or making content a lot more interesting with virtual teachers like Albert Einstein himself, our platform delivers a gamified and social learning experience that outshines traditional expectations.

Get ready to:

• Be the driving force behind our core brand positioning and marketing strategy, taking our vision and turning it into reality.
• Lead marketing experiments, designing and implementing data-led strategies that resonate deeply with our target audience—parents and students.
• Attract attention, shape perceptions, and elevate our brand to unparalleled heights in the EdTech landscape.

What sets this role apart It's the ownership and entrepreneurial spirit it demands. You will not follow orders or preset marketing playbooks; you will make the essential decisions that directly impact our company's success. You will embrace the emerging trends in a rapidly evolving sector, ensuring that we stay ahead of the curve.

This is your opportunity to work directly with the founders of an EdTech startup that is transforming education for K-12 students. If you're eager to be at the heart of our growth story, don't miss the chance to join us!

What You Will Be Doing

• Spearheading experimental marketing strategies and leveraging data to validate hypotheses that directly impact consumer engagement.
• Critiquing AI-created marketing materials, ensuring alignment with brand messaging and effectiveness in targeting the desired audience.
• Establishing clear, measurable KPIs for marketing activities and adjusting strategies to optimize for desired business outcomes.

What You Won't Be Doing

• Traditional, formulaic marketing tactics; this role is for innovators who thrive on crafting unique, data-led strategies, not for those who follow preset marketing playbooks.
• Superficial, cursory number-crunching; we're looking for data enthusiasts who value analytical rigor, not for marketers who shy away from in-depth analytics.

Vice President Marketing Key Responsibilities

Enhancing customer traction and brand equity for our educational technology offerings in the gifted & talented landscape.

Basic Requirements

• 7+ years of experience in B2C/D2C digital product marketing, demonstrating strong marketing acumen across multiple functions
• Experience having full ownership of marketing a digital product or company, including branding, positioning, and go-to-market initiatives
• Demonstrated proficiency in an analytical, statistics-focused approach to marketing
• Proficiency in multiple digital marketing channels like SEO, SEM, social media, and email marketing
• High standards for marketing content quality, ensuring alignment with the brand voice and vision
• Executive communication skills, both written and verbal
• Ability to thrive in a fast-paced and dynamic environment, with a strong sense of accountability
• Knowledge of the US K-12 educational landscape

About Stealth Educational Startup

We are a stealth educational startup in Austin, TX (center of educational innovation in US). We are building an online community focusing on the most underserved customer base in US education - gifted and talented kids. We are a remote first company who hires globally via Crossover.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with Crossover

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult for more details on this topic.

What to expect next:

• You will receive an email with a link to start your self-paced, online job application.
• Our hiring platform will guide you through a series of online 'screening' assessments to check for basic job fit, job-related skills, and finally a few real-world job-specific assignments.

Important! If you do not receive an email from us:

• First, emails may take up to 15 minutes to send, refresh and check again.
• Second, check your spam and junk folders for an email from Crossover.com, mark as 'Not Spam' since you will receive other emails as well.
• Third, we will send to whatever email account you indicated on the Apply form - by default, that is the email address you use as your LinkedIn username and it might be different than the one you have already checked.
• If all else fails, just reset your password by visiting if you already applied using LinkedIn EasyApply.

Crossover Job Code: LJ-4818-IN-Meerut-VicePresidentM

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