PPC Specialist

Duratuf Products

Location

Kolkatta | India

Job description

Develop and execute comprehensive PPC strategies to achieve business goals and objectives
Conduct keyword research, competitor analysis, and audience targeting to optimize campaign performance
Set up, manage, and optimize PPC campaigns across various platforms, such as Google Ads, Bing Ads, and social media channels
Create compelling ad copy and design effective ad creatives to maximize click-through rates
Regularly monitor campaign performance and key metrics using analytical tools
Conduct A/B testing and implement data-driven adjustments to improve campaign efficiency and ROI
Manage and allocate advertising budgets effectively to ensure maximum return on investment
Provide budget recommendations based on campaign performance and goals
Generate regular reports on campaign performance, presenting insights and recommendations to the marketing team
Collaborate with cross-functional teams to align PPC efforts with overall marketing strategies
Stay informed about industry trends, new advertising features, and emerging technologies to enhance campaign effectiveness

Requirements

Minimum 3 - 4 years of experience in the similar field of Google Ads Paid campaigns, preferably in the B2B industries.
Must have professional and result-oriented experience in Paid campaigns.
In-depth knowledge of Google Ads platform and associated tools ensuring all ad creatives comply with Google Ads Policies.
Familiarity with A/B testing and campaign optimization techniques.
Google Ads certifications are a plus.

Good to have:

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