Associate Director - Channel Marketing, Star Plus
Location
Mumbai | India
Job description
Job Summary:
About the Role:
This is a strategic role in the marketing team of the #1 Hindi GEC that will contribute to the overall reach growth of Star Plus. This role will be responsible for managing on- air, PR, digital and all other media roll-out of campaigns for all new launches. It will also involve overlooking the marketing and overall health of sustenance shows as well. These interventions involve intensive thinking around positioning of shows, impact its entire life cycle and eventually influence the success of our shows, which in turn shape the pop cultural landscape of the country.
Key Responsibilities:
- Design and implement annual Marketing and Communication plan for the channel brand and its programming line-up for allocated shows and slots
- Key driver for all impact campaigns/show launch campaigns as well as sustenance initiatives (both On Air & Off Air) to help grow the channel viewership for allocated shows and slots
- Plan and manage the marketing and OAP budget of the channel, as well as all creative and media agencies working on the brand
- Mapping and understanding the consumer behavior, through deep collaboration with the Insights team to identify the right communication levers basis consumer feedback on content and promotion for allocated shows and slots
- Directly responsible for all programming & channel related communication across all medias, like TV, print, digital, offline etc. for the allocated shows and slots. This includes: Brand Marketing, Impact, Sustenance, PR, Digital marketing, Ground activation & events
- agencies
Performance Measures :
- Annual Channel GRP Target - Overall and Primetime
- Delivering growth in slot reach for show launches and sustenance campaigns for allocated shows and slots
- Ability to co-work and collaborate with peer leaders in marketing, programming, strategy and OAP
- Annual Channel GRP Target - Overall and Primetime
- Delivering growth in slot reach for show launches and sustenance campaigns for allocated shows and slots
- Ensuring high awareness for launches
- Adherence to marketing budgets
- Growth in Brand Equity scores
- High Collaboration with Ad Sales org and drive brand solutions and other partnerships
Qualifications :
- MBA with specialization in Marketing
- 8-12 years of experience
Personal Attributes:
- Passionate about movies and TV with a deep interest and knowledge of the Indian entertainment industry as well as global streaming and entertainment landscape
- Keen understanding or interest in Indian culture and history, including current affairs and social media
- Definite interest pop culture and new media trends, including other entertainment
- platforms
- Ability to distinguish nuances within different content genres and distil the essence of a
- movie/ show, including sharing findings in an objective, concise manner
- Independent and innovative thinker, with ability to deal with complex data & creative problem solving
- Ability to deal with rapid change and navigate in a complex matrix org environment
About Disney Star :
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney+ Hotstar, India's leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas. With leadership positions in every segment it occupies , Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.
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