Social Media Strategist

Location

Delhi | India

Job description

Job Title: Social Media StrategistDepartment: Content & GrowthLocation: MumbaiPosition Type: Full-timeReports to: Brand LeadAbout Us:HIPL is visionary and futuristic venture founded by Ms. Ashni Biyani, former Managing Director, Future Consumer Limited and Ms. Avni Biyani who had conceived and operated Foodhall, the country’s leading gourmet food retail chain. Over a period of ten years, Avni built a strong team of professionals who helped Foodhall emerge among the leading luxury businesses in the country, while Ashni created Rs 3100+ crore fully integrated FMCG business with over 21 brands across food and HPC.Job Summary:As a Social Media Strategist at HIPL, you will be responsible for developing and executing social media strategies that align with our brand and business goals. You will work closely with the marketing team to create compelling content, engage with our audience, and analyze performance data to continually improve our social media efforts.Key Responsibilities:> Strategy Development:Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and lead generation.Stay updated on industry trends and emerging platforms to ensure a competitive edge.> Content Creation:Create and curate engaging and relevant content for various social media channels, including but not limited to text, images, videos, and infographics.Coordinate with designers, photographers, and videographers for content production.> Community Engagement:Monitor and respond to comments, messages, and mentions on social media platforms to maintain a positive brand image.Foster meaningful relationships with our followers and influencers within the industry.> Analytics and Reporting:Track and analyze social media performance using tools like Google Analytics, social media analytics platforms, and KPIs to measure the success of campaigns.Provide regular reports and insights to improve strategies.> Campaign Management:Plan and execute social media advertising campaigns, including budget allocation, targeting, and ad creatives.A/B test various campaign elements to optimize performance.> Collaboration:Work closely with cross-functional teams, including content creators, designers, and marketing managers, to align social media efforts with overall marketing goals.Qualifications:Bachelor's/Master's degree in Marketing, Communications, or a related field.Proven experience as a Social Media Strategist or similar role for 2+ years.Strong knowledge of social media platforms, algorithms, and best practices.Proficiency in social media management and analytics tools.Excellent written and verbal communication skills.Creative thinking and the ability to generate innovative ideas.Strong project management and organizational skills.Demonstrated ability to analyze data and make data-driven decisions.Experience with paid social media advertising is a plus.Benefits:Competitive salary Max CTC of INR 10L Per AnnumHealth, insurancePaid time off and holidaysProfessional development opportunitiesA collaborative and creative work environmentHIPL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage candidates from all backgrounds to apply.Note: The above job description is a general outline of the responsibilities and qualifications typically associated with this role. Responsibilities and qualifications may vary depending on the specific needs of the company.

Job tags

Salary

Rs 10 lakh p.a.