Location
Mumbai | India
Job description
WHAT YOU WILL BE DOING:
- Your key role will be to manage all content for the brand and build an engaging community on social media.
- Manage content for the brand across e-comm, website, SEO and e-mail newsletters.
- Grow brand’s social media and YT follower base aggressively by creating content, mapping performance, looking through competition, engaging with the influencer community and managing the online reputation.
- Write short and long form articles
- Repurpose existing content for different uses
- Master a variety of brand voices
- Work closely with clients to create strong concepts from initial briefing through to execution
- Set tone and drive creativity, working closely with the Creative Director-Copy(CD/ Account Director) and Data Strategists to ensure creative excellence
- Maintain a high awareness of relevant trending topics and news to identify content opportunities
- Be responsible for working with internal teams to gather input and validate the content
- Ensure consistency and quality across all written content
- Present and articulate concepts to clients
- Posting and scheduling all content and keep the content and cultural calendar up to date.
- Helping to plan the content calendars.
- Helping to develop copy to support our visual content.
- Participating in creative brainstorms alongside the Creative Director and Strategist.
- Having a great understanding of social channels and trends
- Staying up to date with updates and changes across the social platforms and communicating these to team members
WHAT YOU WILL NEED:
- 2+years strong experience writing for digital. Must be comfortable creating content with SEO in mind
- Ability to strategies things from a long term perspective
- Good in analytics
- To be up to date with trends & know how of platforms
- Keep a track record of executing campaigns
- Experience working on Agile
- Understanding of how digital landscape works
- Should have ability to think on a 360/ cohesive level
- Proactive follow ups, to be on top of things
- Have worked with beauty/personal care space
- Be immersed in the execution of Brand across all consumer touch points - social media, influencer, paid media including performance, PR, ecomm and DTC.
- To take accountability & manage the flow of accountability and scale up quality work.
- Put together content schedules and create a seamless environment and flow of work.
- Must have flawless written English including punctuation and spelling.
- Someone who loves the pace of digital change and innovation.
- Someone who keeps abreast of pop culture, loves a meme, and keeps on top of internet trends.
- Good understanding of which content, formats and platforms drive which outcomes.
- Good understanding of people’s behaviour on social media across different platforms.
- A thorough understanding of the language and needs inherent to writing for beauty brands
- A powerful grasp of how content can play out across multiple mediums
- Able to use data and insight to inform creative
- A flair for words
- Good Communication skills
- Good in handling pressure
- The ability to think conceptually when needed. Experience working as part of a traditional creative team (designer and copywriter) would be helpful
- Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences
- Confident presenting and communicating clearly to other team members and clients.
- Preferably someone who comes from a digital first / digital only brand / editorial / agency
Content Writing,SEO,Agile, PR, ecomm,SME
Designation: Social Media Executive
Vacancies: 1
Experience: 2.0 Year(s) - 5.0 Year(s)
Job tags
Salary
Rs 6 - 6.5 lakhs p.a.
