LTIMindtree
Location
Bangalore | India
Job description
Role : Adobe Target Specialist Experience Range : 7 Years - 12 Years
As an Adobe Target Specialist, you will: · Design and implement A/B tests, multivariate tests, and experience targeting activities using the visual experience composer (VEC) or the form-based experience composer in Adobe Target. · Configure and manage offers, audiences, metrics, and reporting in Adobe Target. · Integrate Adobe Target with other Adobe Experience Cloud solutions, such as Adobe Analytics, Adobe Audience Manager, and Adobe Experience Platform, to leverage data and insights for personalization. · Use Adobe Experience Platform Web SDK to deliver and render personalized experiences managed in Adobe Target to the web channel. · Troubleshoot and resolve technical issues related to Adobe Target and Web SDK implementation and performance. · Monitor and analyse the results of personalization activities and provide recommendations for optimization and improvement. · Stay updated on the latest trends, best practices, and innovations in Adobe Target and Web SDK. Job Requirements: · At least 3 years of experience in digital marketing, web analytics, or web development. · Proficient in Adobe Target and Web SDK, including data collection, activity creation, offer management, audience segmentation, and reporting. · Experience with Adobe Experience Cloud solutions, such as Adobe Analytics, Adobe Audience Manager, and Adobe Experience Platform. · Experience with web development, such as HTML, CSS, JavaScript, and RESTful APIs. · Experience with A/B testing, multivariate testing, and experience targeting methodologies and tools. · Experience with web optimization, personalization, and conversion rate optimization strategies and techniques. · Excellent communication, presentation, and interpersonal skills. · Adobe Target certification (AD0-E406 or AD0-E409) is a plusJob tags
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