Media Reporting Analyst (Hybrid)
Location
Bangalore | India
Job description
Job Title
Media Reporting Analyst (Hybrid)
Job Description For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best in class educational experience and make Kaplan a great place to work.
Our offices in India opened in Bengaluru in 2018. Since then, our team has fueled growth and innovation across the organization, impacting students worldwide. We are eager to grow and expand with skilled professionals like you who use their talent to build solutions, enable effective learning, and improve students' lives.
The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.
The Media Reporting Analyst is responsible for collecting, analyzing, and presenting data to support informed decision-making within Kaplan North America's Digital Marketing team. This role involves gathering advertising data from various sources, creating reports, monitoring trends, and providing insights to improve campaign performance. The Media Reporting Analyst will collaborate and support various channel managers to ensure timely and accurate reporting.
Primary/Key Responsibilities - Collect and consolidate data from various platforms (Meta, LinkedIn, DV360, CM360, SA360, Google Ads), based on the needs of the requesting channel manager
- Analyze data sets to identify trends, patterns, and provide insights and recommendations relevant to business objectives
- Monitor key performance indicators (KPIs) and provide regular updates on performance against targets
- Conduct regular audits to identify and rectify discrepancies in the data
- Conduct ad hoc analyses in response to specific business questions or challenges.
- Customize reports to meet the specific needs of different stakeholders
- Collaborate with internal stakeholders to understand reporting requirements
- Hybrid Schedule: 3 days remote / 2 days in office
- 30-day notification period preferred
Minimum Qualifications - Bachelor's degree in Marketing, Business, Statistics, or a related field.
- 2 + years experience as a Reporting Analyst or in a similar analytical role.
- Hands-on knowledge to pull reports from platforms like: Facebook Business Manager, LinkedIn Campaign Manager, Search Ads 360, Campaign Manager 360, and DV360
- Strong analytical and problem-solving skills.
- Attention to detail and a commitment to data accuracy.
- Excellent communication skills.
- Ability to work collaboratively in a team and meet tight deadlines
Location Bangalore, KA, India
Additional Locations Employee Type Employee
Job Functional Area Marketing
Business Unit 00091 Kaplan Higher ED
Kaplan is an Equal Opportunity Employer. All positions with Kaplan are paid at least $15 per hour or$31,200 per year for full-time positions. Compensation for specific positions are based on job level, skills, years of experience, and education, among other factors. Additionally, certain positions are bonus or commission eligible. Information regarding benefits can be found here.
Diversity & Inclusion Statement Diversity inspires innovation and growth in the Kaplan community.
Kaplan strives to be a model employer for inclusiveness. Not only does Kaplan value its employees for their professionalism and skills, but also for the unique viewpoints they bring to the Organization. Kaplan's employees bring diverse perspectives, ideas ,
and backgrounds that give Kaplan a competitive edge in anticipating and exceeding our students' needs in today's global market. Learn more about our culture.
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