Performance Marketing Analyst

Location

Chennai | India

Job description

Roles & responsibilities

• Optimise paid search and social campaigns across platforms including Google, Bing, Meta, TikTok, and Reddit.

• Monitor campaign performance and strategies to improve metrics (CTR, conversions, CPA) and grow LEX Reception across each country.

• A/B test ad creatives, landing pages, and targeting.

• Conduct keyword research and competitor analysis to identify high-potential keywords and ad groups.

• Develop and deliver insightful reports and dashboards to stakeholders, clearly communicating key results.

• Provide data-driven recommendations for campaign improvements.

• Work closely with marketing, sales, and operational teams to ensure campaign effectiveness.

Must have

• Proven track record of successfully optimising paid social and search campaigns to achieve marketing objectives.

• Strong analytical skills and experience using data tools (LookerStudio, Google Sheets).

• Have the desire to learn and grow.

• People who inspire teams to work together in a fast-paced environment across the globe on a daily basis.

• Great communication skills, with the ability to build a great rapport with colleagues across the world.

• Proactive with new ideas.

• Strong attention to detail.

• Someone who can produce, who love to listen, and can demonstrate success in working proactively to get things done and make a difference.
• Be curious about how the business world is adapting to the new environment, short-term and long-term.

Job tags

Salary