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D2C Head


Wholsum Foods (Slurrp Farm and Millé)


Location

Gurgaon | India


Job description

What We Do And Who We Are

Join the dynamic team at Wholsum Foods and be part of an extraordinary movement! Our

mission is simple: to change the world's eats. With brands like Slurrp Farm and Mille, we offer

healthy and delicious alternatives to the junk food epidemic. It's time to rediscover the nutritious

traditions of our ancestors and embrace the power of millets like Ragi, Jowar, Bajra, and Foxtail

Millet.

Led by founders - Shauravi Malik and Meghana Narayan, we are food enthusiasts,

entrepreneurs, and mothers committed to making a difference. We're expanding globally and

seeking talented individuals who thrive in a collaborative, innovative, and high-growth

environment. Join us and embark on a rewarding journey where you can grow professionally

while having a blast!

At Wholsum Foods, we celebrate diversity and unity, all driven by a shared mission to

revolutionize the way we eat. Our team is our greatest asset, and our core values—Relationship

First, Dependable, Passionate, and Growth Mindset—bring out the best in each team member.

We take pride in being an equal opportunity workplace, embracing individuals regardless of

race, color, ancestry, religion, sex, sexual orientation, marital status, disability, or gender

identity. Together, we will redefine the future of food!

We are also Great Place to Work Certified.

WHAT WILL YOU DO AT WHOLSUM FOODS

  • Lead the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.
  • Shapes the future of D2C marketing and sales, develop a clear strategy for the activation and sales in the market and to plan, implement and optimize all media campaign activities together with the global D2C team and agency partners.
  • Responsible for enabling cutting edge, agile and technology enabled audience based, personalized activation amp; omni-channel marketing and direct sales amp; engagement via owned platforms to increase consumer, customer and business impact.
  • Drive all marketing campaign activities across all digital channels and all categories. Lead the execution and constant optimization of D2C digital marketing activation strategy.
  • Drive full Pamp;L responsibility and ensure high repeat values amp; LTV for customers.
  • Plan sales/events to highlight the offers and new product launches of the company.
  • Coordinate between the Brand amp; D2C team to maintain the Brand architecture.
  • Responsible for the full funnel flow on website for customers and ensure high CR amp; AOV
  • Manage the Customer Delight Team, Performance and Product Managers to drive Pamp;L.

Skill Required

  • 6-7 years of relevant experience
  • Prior experience in D2C companies or consultancies
  • Experience of digital marketing
  • Worked on different live projects and web optimization.

WHAT WILL YOU GET

  • Fast paced growth in the startup FMCG space.
  • Mentorship from senior people / board members / in house experts
  • Ability to think strategically and lead.
  • Key involvement in shaping the overall course of the startup and the customer experience at Wholsum Foods.

STARTING DATE

Position open immediately


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