EducoHire
Location
Mumbai | India
Job description
Marketing Manager needed for an Education Group in Mumbai.
The role is a mix of Traditional Marketing and Digital Marketing. Hence experience is needed both in Online and Offline Marketing.
Position Overview: S eeking a highly skilled and passionate Marketing Specialist to join marketing team. The successful candidate will be responsible for optimizing website and implementing effective Search Engine Optimization (SEO) strategies to enhance the online presence drive organic traffic and improve overall user experience and engagement. S(He) will work collaboratively with various teams to ensure the website aligns with marketing goals and delivers an exceptional user journey. S(He) will be an experienced and datadriven Paid Media Specialist helping implement and optimize the paid advertising campaigns across various platforms. The person will be responsible for creating implementing and analyzing Lead generation campaigns to maximize ROI and drive targeted traffic to organizations digital assets.
Web and SEO Responsibilities:
SEO Strategy and Implementation Website Optimization Content Creation and Marketing
Reporting and Analysis
Paid Media Responsibilities Paid Advertising Strategy Campaign Management Data Analysis and Reporting
Requirements:
Proven work experience in Digital Marketing with a successful track record of planning and implementing Paid digital advertising campaigns and building organic reach visibility and consumer buyin via SEO and Web optimization Solid understanding of search engine algorithms and SEO best practices. Proficiency in web analytics tools (e.g. Google Analytics Google Search Console). Experience with website optimization techniques including A/B testing and conversion rate optimization. Knowledge of HTML CMS and website development concepts. Indepth knowledge of various paid media platforms such as Google Ads Facebook Business Manager LinkedIn Instagram Ads etc. Strong understanding of audience targeting segmentation and conversion optimization. Analytical mindset with proficiency in data and analytical tools to derive actionable insights. Updated on the latest web trends and advancements in paid media and best practices in SEO. Familiarity with marketing automation tools CRM and campaign management software.
Excellent communication and collaboration skills to work effectively with crossfunctional teams.
Local candidates needed. Candidates willing to relocate by themselves can also apply.
This requirement is looking out for candidates who can join immediately or on short notice.
Background verification will be carried out for Selected candidate.
Job tags
Salary
