Location
Bangalore | India
Job description
Company Description:
DPDzero is a pioneering fintech company dedicated to extending formal credit access to the next billion individuals in India. Our cutting-edge platform leverages machine learning and a digital-first approach to transform the lending industry. By prioritizing compliance, data-driven decision-making, and a culture of experimentation, we aim to maximize value for lenders while delivering an unparalleled customer experience. Join us as we revolutionize the financial landscape and empower individuals with greater financial opportunities.
Customers:
At DPDzero, we work with a diverse range of ambitious lenders, both established players and emerging disruptors, who are reshaping the credit ecosystem in India. Some of our esteemed customers include Cashe, Ring, Axio, Jai-kissan, Liquiloans, Snapmint, Kanakadurga Finance, Padmasai Finance, and many more.
Our Approach:
We partner with our lenders by taking charge of their collections portfolio, allowing them to focus on customer acquisition while we ensure efficient recovery from their customers. Our technology-driven platform leverages machine learning algorithms to optimize collections strategies and drive maximum recovery rates.
Responsibilities
- Create engaging content across social media, blog, case studies, community, landing pages and Ad campaigns.
- Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies.
- Collaborate with the social media team to create engaging and relevant content that enhances our brand presence and audience engagement across various platforms.
- Write high-quality, SEO-optimized blog posts that provide value to our readers, reflect our brand voice, and position us as thought leaders in the industry.
- Develop and write case studies that showcase our success stories and the impact of our services on our clients' businesses.
- Work closely with the performance marketing to create persuasive ad copy that effectively converts viewers into customers.
- Conduct thorough research on industry-related topics to ensure content is informative, accurate, and up-to-date.
- Stay abreast of the latest trends in content marketing and suggest innovative ideas to improve content strategy and execution.
- Review the performance of content regularly and improvise accordingly to stay ahead of the industry. Edit and proofread content before publishing.
- Collaborate with marketing, design and strategy teams to identify, plan and create content for marketing and collection campaigns. Shape ideas as well as build on the ideas of others.
Expertise and Qualifications
- 2+ years of experience in copywriting for advertising, digital, and social. Preferably for a B2C audience or from a marketing agency.
- Prefer Bachelor's degree in Marketing, Communications, Journalism, or related field.
- Strong sense of creative storytelling, content writing and possess ideation skills that stretch across various communication media.
- Excellent writing and editing skills with a strong understanding of grammar, syntax, and style.
- Strong research skills and ability to write on a variety of topics.
- Familiarity with social media platforms and marketing best practices.
- A portfolio of writing samples demonstrating a range of content types and styles.
- Knowledge about lending and collections will be an advantage.
Join our dynamic team at DPDzero and contribute to our mission of democratizing access to credit. Apply now and be part of a groundbreaking initiative that combines technology, machine learning, and financial services to drive positive change in the lending industry.
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