Develop effective marketing and brand communication planning and ultimately expand Binance Labs digital footprint and brand awareness globally across different target audiences.
Quickly develop a deep understanding of the companys products and users; expand growth channels and traffic, and promote brand activities.
Select appropriate media according to respective strategic purposes; build rapport with tech, finance, and crypto related media, both traditional and digital.
Create contents and incorporating SEO best practices into writing to expand outreach.
Innovate new ways to increase brand awareness and keep up to date on modern marketing trends.
Coordinate AMAs, webinars and offline events as well as revamp official social channels/ webpage to activate Binance Labs developer community and share Binance know-hows.
Provide marketing and PR related value creation support (e.g., marketing plan advisory, media connections, etc.) as needed by portfolio projects.
Requirements:
5-7 years of marketing and communications experiences within the fintech/ VC/ blockchain space.
Native level proficiency in both written and spoken English. Strong in communications and language expression capability (comfortable with hosting/ facilitating community events).
Content creation and/or editorial experience (in news, tech, finance preferred).
Proven track record in managing communities in the web3 space, preferably with developer relations experiences
Strong comprehension ability in finance and technology related topics; Understanding and experience in blockchain technology is a plus.
Fundamental understanding of web traffic metrics, analytics and content optimization.
Experienced in media interaction and relationship development.