Online Reputation Analyst
Location
Bangalore | India
Job description
Work Location - Bengaluru
Shift Time - 6 PM to 3 AM
Working days - Mon to Fri
Employment Type - Contract
Scope of Responsibilities:
- Assist in implementing technical, local and enterprise level online reputation strategies and campaigns under the direction of the Global SEO Lead.
- Build, maintain, recover, and promote online presence for Gallagher's brands through PR and SEO efforts and be able to identify when reviews/comments should be escalated.
- Work with SEO team to manage what information is being indexed on search engines.
- Conduct reputation audits and listening to identify opportunities.
- Work with the SEO Team to optimize location information across Google and other major search engines and location websites.
- Identify traffic and lead acquisition opportunities, as well as opportunities to improve the customer experience and journey.
- Manage and respond customer feedback on all online directory and review sites, and search engine business sites across brands.
- Track and report key performance metrics as directed by the SEO Lead
- Maintain listings on search engines, online directories, and ratings/review sites.
- Work with multiple team members to accomplish goals of digital experience team.
- Assist in managing and updating locations listings in Google, Bing and other key search engines.
- Support the Global SEO Lead and team with projects as assigned.
Required Skills:
- Demonstrated experience with popular reviews and related software such as Yext, Trust Pilot, BirdEye, BrightLocal, Brand Watch, SEMRush etc. Ability to identify opportunities using data and backup recommendations.
- Strong analytics skills – data-driven to measure the effectiveness and storyteller with the data.
- Experience working with analytics like Google Analytics and Google Data Studio
- Demonstrated experience managing multiple stakeholders and maintaining relationships.
- Excellent communication and presentation skills with flexibility to work across global time zones.
- Critical thinking and able to solve problems, propose solutions, ask questions and instinct to know when to escalate responses to global leads.
- Experience working in an agile environment.
- Conduct competitive analyses and insights.
- Stays current with industry trends, best practices and shares with team.
Your Background:
- 3+ Years working with Online Reputation Management within a global organization.
- Strong skillset for review feedback and management
- Excellent communication skills with experience providing solutions to problems.
- Knowledge of industry tools including Google Search Console, Google Analytics, Google Data Studio, Google My Business, Yelp, Trust Pilot, etc.
- Demonstrated analytical expertise and storytelling thru data / creating insights from data.
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