Digital Marketing Specialist
Cambium Retail Private Limited
Location
Mumbai | India
Job description
We are looking for a Digital Marketing Specialist to join us immediately. As a Digital Marketing Specialist you will play a pivotal role in driving our brand's presence on Ecommerce Platforms especially Amazon through effective advertising strategies, data-driven decision-making, and collaboration with cross-functional teams. If you're ready to take on the challenge of optimizing our Amazon advertising campaigns and contributing to our growth in the competitive e-commerce landscape, we invite you to join us.
Responsibilities:
- Develop and execute Amazon strategies aligned with overall business goals, focusing on driving sales and increasing visibility.
- Manage end-to-end Amazon advertising campaigns, including keyword research, campaign setup, budget management, and performance analysis.
- Monitor and analyse campaign performance metrics to achieve maximum return on ad spend.
- Collaborate with the marketing and product teams to ensure that advertising efforts are aligned with product launches, promotions, and overall brand messaging.
- Stay current with industry trends, Amazon algorithm updates, and competitive landscape to proactively adapt strategies and maintain a competitive edge.
- Conduct regular competitor analysis to identify opportunities and areas for improvement, adjusting strategies as needed to maintain a strong market position.
- Utilize Amazon's advertising tools and platforms effectively, while exploring innovative solutions to enhance campaign performance and efficiency.
Responsibilities:
- A degree in Marketing, Business, or a related field.
- Proven experience in planning, implementing, and optimising Amazon advertising campaigns, with a strong track record of driving sales and achieving ROAS targets.
- Proficiency in utilising Amazon Advertising Console, Sponsored Products, Sponsored Brands, and other relevant tools. Certification is a plus.
- Analytical mindset with a deep understanding of data interpretation to drive strategic decisions and continuous improvements.
- Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
- Excellent communication and interpersonal skills to foster collaboration with cross-functional teams and external partners.
Job tags
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