Braze Lead

Location

Chennai | India

Job description

• Expertise in Braze marketing platform
• Experience in Data model design
• Expertise in Campaign Orchestration
• Life cycle programs and personalization
• Expertise in Marketing data optimization and List cleansing
• Understanding of data security and privacy technologies
• Experience in Data optimization and Hygiene
• Experience in Personalization in campaigns with Liquid/API trigger fields
• Good Business understanding of Digital Marketing
• Offer deep knowledge in Liquid syntax, Webhook, API, HTML, CSS and JavaScript
• Excellent communication skills
• Being able to work in teams, manage them and adopt to the current process is necessary
• It is important for the candidate to be smart enough and do out of the box thinking to perform beyond the expectation
• Preferably with Braze Certification

Role Description:

• The person required hands on development experience in Email, Push (In-App, Web-push) and SMS campaigns/Canvas.
• Ability to handle API tiggers, Custom event, App configuration, Custom attributes, Campaign workflows, Access management, Folder hierarchy, tracking reports, message center.
• Implementing or hands-on with IP-warmup, Migration campaigns is necessary
• Expert in campaign-related activities including Webhook, API Trigger based, Action campaign setup, building landing pages, scripting, setting up ETL and dataflows.
• Should have experience in campaign integration with other tools using web services (Soap, Rest APIs) and Scripting languages.
• Ability to work independently and work directly with Marketing teams
• Analyse the effectiveness of Digital Marketing deliverables, measures against objectives and reports results.
• Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems

Job tags

Salary