Location
Bhopal | India
Job description
Job Description
1) Job Purpose
Conceptualize, plan, execute sales & marketing strategies for the Zone in Central-East Region of domestic markets. Maximize market share and profitability of Zone through appropriate Sales, pricing & product opportunities. Establish strong channel relationship - both B2B & B2C through deep insights on product, market and customer segments.
Key Result Areas/Accountabilities
Supporting Actions
- Develop long term strategic plan for the Region
- Prepare a detailed assessment and understanding of key demand drivers and trends affecting the industry and business.
- Develop detailed long-term sales plan, forecasting growth and profitability for the Region
- Develop detailed sales and marketing plan and ensure implementation of sales plan as per targets
- Develop plans for the vertical based on specific requirement of market, customers & Traders.
- Visit/ interact/ with all key Traders - ensure and monitor business as per plan.
- Monitor Market share, SoB / SoW of key customers - as per plan.
- Ensure achievement of Contribution, Secondary Cost Targets, Secondary Sales & Compliances
- Prepare appropriate pricing strategies for B2B & B2C Customers
- Growth Strategies for Institution & Private Channels
- Negotiate pricing strategies with Key customers.
- Monitor costs, budget & District wise Contribution.
- Monitor GOI compliances
- Subject Mater Expertise in Phosphatic Fertilizer
- Understanding of End2End value chain for customers (Production - Dealer - Farmer).
- New product applications in close co-ordination with Agronomy & NPD team.
- Ensure knowledge enhancement of regional team members.
- Prepare strategies to increase share of value chain.
- Monitor Raw material Prices, imports and import prices & competition products.
- Close track on Government & State policies
- Enhance Customer Satisfaction
- Plan and monitor Customer satisfaction action plans for the category.
- Ensure implementation of actions plans and changes as per customer suggestions.
- Ensure all customer complaints are resolved in collaboration with the Agronomy/Quality
- Key Account Management
- Prepare detailed KAM plan for the category.
- Ensure detailed implementation of the KAM plan and monitor progress.
- New Dealer, Channel Partner development
- Create a strategy to acquire new dealers, Channel Partners
- Implementation of new Channel partner development strategies.
- Understand FCO Parameters & DBT Compliances
- Understand & Adhere to FCO (Fertilizer Control Order )norms
- Close co-ordination with Various State, LFS on DBT Sales.
Job tags
Salary
