Digital Campaign Associate - West Bengal

Location

India | India

Job description

About Job:

We are looking for individuals, who will be responsible for developing and executing communication plans and digital campaigns to support current digital platforms in each region of the state. As a part of I-PAC's Digital Team, you will be required to conceptualize, strategize, and implement innovative political campaigns across all social media platforms. As a Digital Campaign Associate, you are expected to have the ability to thrive in a fast-paced and challenging environment, solve complex problems and address political developments on an everyday basis, and have the tenacity to survive tight deadlines.

Responsibilities:

• Build a robust human network and create a channel of content propagation via various social media platforms such as Facebook, Twitter, and WhatsApp at the grass root level
• Detect the political pulse of different demographic, geographic, and legislative entities by analyzing digital platforms, interpersonal communication, and social listening
• Liaise with political and social stakeholders including party leadership, post holders, journalists, media houses, community groups, and frontals, facilitating digital presence and communications
• Plan, conceptualize, and execute micro and macro digital campaigns in coordination with on-ground internal and external stakeholders
• Curate content from the ground and streamline propagation of those packaged content across the digital ecosystem along with narrative building strategy
• Coordinate with various internal IPAC teams including field campaign team, digital communications, media, data analytics, and strategic research to achieve campaign targets

Minimum Qualifications:

• Bachelors / Masters or equivalent degree from premier institutes
• At least 1 year of work experience in top organizations
• Proficient in speaking, reading and writing English and Bengali language
• Exposure to working in a fast-paced and dynamic environment
• Excellent verbal and written communications skills
• Understanding of social media platforms and digital best practices, SEO and web traffic metrics, experience with video content creation and storyboarding
• Willingness to travel extensively and long working hours

Preferred Qualifications:

• Knowledge of digital analytics tools like Google Analytics, Twitter Analytics, etc
• Have good interpersonal skills and exposure to dealing with various kinds of stakeholders
• Hands-on experience with Google, Facebook, and other Social Media products for reporting and measuring KPIs
• Ability to design, conceptualize and execute end-to-end digital campaign

Job tags

Salary